Today’s consumer lifestyles, values, habits, expectations and methods of communicating have changed totally. The way you market your enterprise must keep up with change. Your marketing must keep up with the changes in society, lifestyles, values, technology, economy, shopping habits and demographics.
Image and Branding
Marketing incorporates your business image, your brand, team uniforms, signage, how you attract visitors and the way you communicate with your target market. Marketing is much more complex today as the power has shifted to consumers and word of mouth marketing has become a much more dominant factor. You need to understand the power shift and be prepared to provide an experience to the modern consumer who, if they are going to do your word of marketing, want your team to make their day.
Price is arguably the most important of the 4 P’s of marketing, and it is an essential element of brand and product strategy. Moreover, price effects can be critical components of both liability and damages calculations for litigation purposes. Whether it’s price elasticity, price erosion, profitability pricing, competitive pricing or some other pricing issue. Book on to our retail marketing course for further knowledge and understanding.
Social Media Marketing
The fastest growth in retailing is online shopping and the opportunity exists for small and large retailers. Every retailer needs to get involved with social media. Write a policy on how you want to develop your Social Media Marketing Strategy with your team and then jump in and get started. Once you are happy integrate it into your existing marketing strategy.
Marketers today need to understand digital strategies for their careers, even if they do not specialize in online marketing. Luckily, it is easier than ever to learn digital strategies and find the right tools. Many companies have developed cutting-edge technologies to help digital marketers increase conversions and strengthen their brands online.
Not confident with retail marketing? Have a look at our retail management courses/ retail marketing course London at TFE.