The Secret to His Success

Hard Work, Focus, and Doing Right by His Clients

By Priscilla Y. Huff

Ronn Torossian started 5W Public Relations in January, 2003, from his home office consisting of a desk, computer, phone, and fax machine.

Though 5W Public Relations has grown to a 22,000 square foot office in a Class A NYC building with 80+ employees, Torossian still works extensively from home, in the evenings after his family falls asleep and early morning before they wake.

5W Public Relations is a full-service public relations firm maintaining practice areas in consumer, technology, corporate communications, health and wellness, lifestyle, fashion, and entertainment.

“We are known for implementing creative and customized public relations programs designed to impact a client’s specific business goals and objectives,” he says. Torossian’s extensive client experience involves PR programs for corporations like Coca-Cola, and Microsoft, to celebrities like Pamela Anderson and Snoop Dogg, and others.

Torossian says his best customers are good, hard-working, honest and strategic people. “We work for two of the 400 richest people in the world, but we also work for clients who have two or less employees.” Torossian promotes 5W Public Relations through networking; hosting high-profile speakers and events at his office; and being involved with non-profit organizations. “Giving back is the right thing to do,” he says, “with the bonus of attracting attention and making contacts with key people.”

Torossian and his business have garnered numerous achievements including being recognized as the fastest-growing PR firm three years in a row; and his being a semi-finalist for the 2010 Ernst & Young Entrepreneur of The Year Award. “In the past seven years,” says Torossian, “I have learned it is truly impossible to prepare for the unpredictability of the ‘entrepreneurial experience.’ Communication is the key to success. Listen to your clients’ needs; understand their business models and what you can do to bring them measurable results.”

With all his success, Torossian still likes working from home. “I’m able to clear my head and focus 100% on the job I’m doing without any sudden interruptions.” He says “Our secret to success is hard work, focus, and doing right by our clients.

Priscilla Y. Huff is a freelance business writer and author. She is honored to be the recipient of the 2010 Eastern Pennsylvania SBA Home-Based Business Champion of the Year.

Previously published in the October 2010 issue of HOME BUSINESS® Magazine, an international publication for the growing and dynamic home-based market. Available on newsstands, in bookstores and chain stores, and via subscriptions ($19.00 for 1 year, six issues).

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