Sales Communication

Sales Communication
20 CPD Hours 30-04-2018



This training course is designed to provide the participants with an extensive understanding of Sales Communication. Our expert trainers will equip the participants with the necessary skill sets required to carry out effective sales communication operations. The training will include a thorough understanding of the importance of effective sales communication as well as roleplays and activities to demonstrate the importance of sales communication.

By completing this course, participants will be able to:

  • Explain the importance of effective, two-way communication in selling,
  • Explain the various kinds of questioning and probing techniques to know one’s customer better,
  • Identify the importance of Active listening in selling,
  • Describe the various forms of non-verbal communication,
  • Discuss the importance of graphical representation over plain texts.


Overview of Sales Communication

  • What is communication?
  • Different ways to communicate
  • Different types of communication
  • What is effective communication?
  • Importance of communication in our daily life
  • Crucial barriers to effective communication
  • Overcoming the barriers in communication
  • Understanding of the communication Process
  • Definition of verbal, nonverbal, and para-verbal messages


  • What is selling?
  • What are the seven steps of a sale?
  • Understanding the terms - customer, product, feature, benefits, and unique selling point (USP)
  • Identifying the reasons behind a purchase
  • Who is a salesman/sales executive?
  • Responsibilities of a salesman
  • Characteristics of a great salesman
  • Importance of planning, coordination and marketing strategies in effective selling

Verbal and Non-Verbal Communication

  • Verbal communication and nonverbal communication
  • Which type of communication is more effective in selling?
  • What are some of the effective questioning techniques that can be used by you to gain customer attention and confidence?
  • Understand the various types of questions – Open-ended, close-ended, extension questions, combination questions, priority questions, generalizing and summarizing questions.
  • What is the purpose behind each type of questioning?
  • Guidelines for combining different types of questions to get maximum information out of a customer
  • Understanding the ADAPT method of questioning
  • Listening skills
  • Different types of listening
  • SIER hierarchy of active listening
  • Different types of nonverbal communication
  • How to use different nonverbal cues while communicating verbally with a customer to maximize the impact?

Handling Objections

  • What is an objection?
  • What are the types of objections?
  • What are some of the most common reasons behind objection from a customer?
  • How to identify if a customer’s objection is real or based on some other factor?
  • Important things to consider before handling objections
  • Understanding of Objection Handling Techniques
  • Applying the SLUSA technique in objection handling
  • Different methods of handling objections
  • What not to do while handling objections?

Roleplays and activities

This session is to engage every participant in roleplays based upon day-to day sales scenarios. All participants will be given scenarios based on real-time situations faced by sales personnel and they are required to demonstrate their understanding of the training by providing effective solutions to each scenario.

English, Arabic, Other Languages Available On Request

1 – 10 Participants

Deadline for registration is 5 days prior to the course start date. Those who wish to register after the deadline should email us directly at to check availability.

A London Training for Excellence Professional certificate will be issued to all participants on completion of this course. In addition you will receive a certificate confirming the number of CPD hours achieved for this course.

Who Should Attend

The Sales Communication is designed for sales personnel in any line of work but specifically the ones who are in direct contact with customers such as sales executives and sales officers. The course helps them to get a clear understanding of the importance of effective communication during the sales process.

Why Us?

Why Us?

With a combined management and training experience of over 70 years and clients ranging from large corporations and government bodies to small private firms and sole traders we don’t believe in a 'one size fits all' policy. We seek out experienced business professionals to deliver what they know best. Our training programmes are dynamic and effective giving you the knowledge you require but most importantly backed by real life practical examples.

Right from the moment you choose London Training for Excellence, we are a source of support, giving you the skills and Knowledge to help you with your career; whether you want to change career paths or further develop your current role we are here to help.

Here are some more advantages of choosing London Training for Excellence:

Quality – High class programmes delivered by experience business professionals. Reliability – We will never cancel a confirmed booking, we run courses in more than 21 locations Worldwide and work around the clock to ensure every delegate receives the support they require. We even operate a 24 hour support line to help cater for your every need.

Recognition – We are fully accredited by The CPD Standards agency, OC4N and have recognition from ILM. We are committed to quality and are certified ISO9001. In addition, we have been one of the most requested providers on Findcourses.

We hope to welcome you onto a course soon.

Key Facts

Instructor: LondonTFE



Organizer: LondonTFE

End Date: 05-05-2018 Day(s)

Course Duration: 5

Available Dates

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