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Information Technology and IT Management (ITIM)Advanced Techniques of SEO

  • Back
  • SpainBarcelona
  • 30 Oct - 03 Nov 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

SEO professionals are passionate about progressing their skillset to adapt to the rapidly changing Google environment. They also understand how an organisation works across its various functions.

This course is specifically focused on advanced SEO techniques and what to consider when optimising for maximum search visibility. From key phrase research and query audits, to content strategy, page mark-up, site architecture and red flag techniques, the course will cover all the essential areas of SEO.  Delegates will be provided with a structured process to improve SEO performance and consequently increase their value to the organization.


By the end of this interactive training programme, you will be able to:

  • Diagnose the common issues
  • Access diagnostic tools and appropriate Data variables
  • Employ keyword research
  • Understand SEO and PPC
  • Use query type analysis
  • Apply Query-Type Learnings to Copywriting
  • Employ Advanced Techniques in SEO
  • Improve your Content Strategy
  • Understand and employ Red Flag Techniques
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Course Outline

SEO  - Technical Workout

  • Crawling, Indexing & the Algorithm
  • Google Algorithm Updates
  • Indexation Issues
  • Mobile Issues & International Indexation
  • Technical Site Issues and overcoming them
  • Google, JS and AJAX
  • Technical Diagnostics tools
  • SEO Internal deep linking
  • Sending Juice link to lower ranked pages

Advanced Keyword Research

  • Using Google Adwords Tool with other referred Tools
  • Technical Keyword Analysis
  • 3D Data Mapping
  • Linking Adwords to Google Search Console and Analytics
  • Information retrieval
  • Query-type classification
  • Linking Root domains
  • Creating SEO optimize landing page

Information Architecture

  • Site Authority, TrustFlow
  • MOZ Domain Authority with SERP
  • Using Keyword Research in Information Architecture
  • Understanding Site Structure
  • Using Site Structure as an SEO tool
  • Identifying Natural Link Structures

Advanced On Page SEO

  • Information Retrieval
  • Query Type Analysis
  • On-Page Elements
  • Content Keyword Myths & Truths
  • Introduction to Content strategy
  • Optimizing content for RankBrain


  • Schema
  • How is Schema Useful to Your SEO?
  • Implementing Schema

Red Flag Techniques

  • Overview on red flags
  • How they can penalise you
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Schedule & Fees


Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • October
  • November


  • All
  • Barcelona
  • Istanbul
  • Paris
  • IT

5 Days 20 CPD hours

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  • IT

5 Days 20 CPD hours

Register Now



  • IT

5 Days 20 CPD hours

Register Now



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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

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Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Advanced Techniques of SEO

  • SpainBarcelona
  • 30 Oct - 03 Nov 2023
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Advanced Techniques of SEO

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  • SpainBarcelona
  • 30 Oct - 03 Nov 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.