03 - 05 Aug 2020 Online
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The ability to communicate clearly is an important skill. Many of today’s inter-personal communication take place through writing. Targeted, concise and persuasive text can make all the difference when trying to convince someone of your ideas, services or products. Achieving results through proposals, reports, technical texts, emails, memos, etc. depends on your ability to successfully persuade your readers and help them understand your ideas and act on them.
This comprehensive course focuses on all aspects of writing business texts, documents, reports, etc. that are used regularly in most jobs and professions. It covers the full life cycle of writing, starting from understanding the audience, collecting material, planning the structure, organising, writing clearly, styling, presentation and the general strategy required to make the text more convincing and targeted.
The course contains a variety of detailed sessions, each focusing on different aspects of this life cycle. Each session provides step-by-step guidelines on how to approach the subject and is followed by exercises where delegates can immediately practice the skill.
Research shows that the best way to learn is by example. All sessions contain specific examples that show exactly how recommended guidelines can be implemented in practice. Examples of good and bad text are carefully constructed to show what works and what doesn’t, so delegates can quickly apply those guidelines while participating in training exercises and later to real-world scenarios.
In this highly practical course delegates will learn:
Report Writing Strategy
Persuading Readers
Collecting and Organising Content
Styling and Presentation
Increasing the Impact through Language
Using Clear English
High Impact Summaries
Writing Titles that Grab Attention
Selling Your Ideas
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