Every person is a consumer. Understanding consumers and the influences on their behaviour is critical for explaining and predicting consumption-related behaviour in both individuals and organisations. This course introduces consumer behaviour as a critical component of marketing practice based on today’s consumer. It describes the consumer decision-making process and the various internal and external factors that influence consumer choice and purchase.
This highly interactive course covers topics such as perception, memory, motivation, mood, lifestyle, attitudes, and personality through a series of lectures, discussions, and problem-solving scenarios. Cultural and societal effects are also addressed, as are consumer demographics and psychographics in the context of segmentation, targeting, and positioning strategies to provide a thorough knowledge of how customers think, feel, decide and behave.
By the end of this programme you will be able to:
Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
We will never cancel a confirmed booking
We offer around the clock support
We customise our courses to suit your personal learning needs
Our courses are delivered by highly experienced industry experts
All our courses are accredited by the CPD Standards Agency
Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!
Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.
Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.
Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.