Consumer Psychology And Buyer Behaviour Course in Leadership and Management

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Prague
03 - 07 Jul 2023
20 CPD hours
$4,900.00

Overview
Course Outline
Scheduled Dates

Course Overview

Every person is a consumer. Understanding consumers and the influences on their behaviour is critical for explaining and predicting consumption-related behaviour in both individuals and organisations. This course introduces consumer behaviour as a critical component of marketing practice based on today’s consumer. It describes the consumer decision-making process and the various internal and external factors that influence consumer choice and purchase.

This highly interactive course covers topics such as perception, memory, motivation, mood, lifestyle, attitudes, and personality through a series of lectures, discussions, and problem-solving scenarios. Cultural and societal effects are also addressed, as are consumer demographics and psychographics in the context of segmentation, targeting, and positioning strategies to provide a thorough knowledge of how customers think, feel, decide and behave.

Objective:

By the end of this programme you will be able to:

Identify the psychological processes that drive consumer purchase behaviour.
Recognize the internal and external factors that influence consumers at all stages of the decision-making process.
Understand how to manage and respond to the needs and wants of consumers.
Apply consumer behaviour concepts to real world marketing problems and align marketing strategies and tactics to manage those behaviours.

Course Outline

Day 1: Foundations of Consumer Behaviour

Introduction to Consumer Behaviour
Key Concepts

Day 2: Internal Influences I

Perception
Learning and Memory

Day 3: Internal Influences II

Motivation and Affect
Personality and Lifestyle

Day 4: Decision Process

Attitudes and Persuasion
Decision Making

Day 5: External Influences

Power
Income and Social Class
Culture

Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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5 Days 20 CPD hours

03 - 07 Jul 2023

Prague

$4,900.00

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27 Nov - 01 Dec 2023

Prague

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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All our courses are accredited by the CPD Standards Agency

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Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

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