Consumer Psychology & Buyer Behaviour Training

Overview
Course Outline
Scheduled Dates

Course Overview

Every person is a consumer. Understanding consumers and the influences on their behaviour is critical for explaining and predicting consumption-related behaviour in both individuals and organisations. This course introduces consumer behaviour as a critical component of marketing practice based on today’s consumer. It describes the consumer decision-making process and the various internal and external factors that influence consumer choice and purchase.

This highly interactive course covers topics such as perception, memory, motivation, mood, lifestyle, attitudes, and personality through a series of lectures, discussions, and problem-solving scenarios. Cultural and societal effects are also addressed, as are consumer demographics and psychographics in the context of segmentation, targeting, and positioning strategies to provide a thorough knowledge of how customers think, feel, decide and behave.

Objective:

By the end of this programme you will be able to:

Identify the psychological processes that drive consumer purchase behaviour.
Recognize the internal and external factors that influence consumers at all stages of the decision-making process.
Understand how to manage and respond to the needs and wants of consumers.
Apply consumer behaviour concepts to real world marketing problems and align marketing strategies and tactics to manage those behaviours.

Course Outline

Day 1: Foundations of Consumer Behaviour

Introduction to Consumer Behaviour
Key Concepts

Day 2: Internal Influences I

Perception
Learning and Memory

Day 3: Internal Influences II

Motivation and Affect
Personality and Lifestyle

Day 4: Decision Process

Attitudes and Persuasion
Decision Making

Day 5: External Influences

Power
Income and Social Class
Culture

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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February
May
August
September
November

Location

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Athens
Dubai
London
Prague

Leadership and Management

Prague

$4,900

Duration: 20 CPD hours (5Days)

date: 27 Nov - 01 Dec 2023

Leadership and Management

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 12 - 16 Feb 2024

Leadership and Management

Athens

$4,900

Duration: 20 CPD hours (5Days)

date: 13 - 17 May 2024

Leadership and Management

Athens

$4,900

Duration: 20 CPD hours (5Days)

date: 12 - 16 Aug 2024

Leadership and Management

London

$4,900

Duration: 20 CPD hours (5Days)

date: 13 - 17 Sep 2024

Leadership and Management

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 11 - 15 Nov 2024

Leadership and Management

Prague

$4,900

Duration: 20 CPD hours (5Days)

date: 25 - 29 Nov 2024

Leadership and Management

Consumer Psychology and Buyer Behaviour

Duration:5 Days (20 CPD hours)

date:27 Nov - 01 Dec 2023

Prague

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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