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Public Relation (PR)Crisis Communications and Damage Control


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  • NetherlandsAmsterdam
  • 13 - 17 Feb 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Crisis communication is a sub-speciality of Public Relations whose purpose is to positively reflect and protect the reputation of the organisation.  Without skillful management, crises can damage brand image and in extreme cases the very survival of the business.

This highly practical and interactive course will develop delegates' knowledge and skills in anticipating, preparing for and handling crises.  During the course they will learn which communication strategy works best in which context, how to quickly assemble and train a crisis team, who needs to know what and when, how best to craft their messages and which media channels to choose.   

Towards the end of the course delegates put their new knowledge and skills into practice by developing a crisis communications strategy and action plan based on a scenario relevant to them.

Objective:

By the end of this interactive training programme, you will be able to:

  • Understand what constitutes a crisis and how to manage communications during a crisis
  • Select the most appropriate strategy and approach to different situations
  • Prepare a crisis communications plan
  • Be clear about what needs to be done before, during and after a crisis in terms of communication
  • Protect the organisation’s reputation by confidently managing all stakeholders involved as well as dealing with the press and social media
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Course Outline

Module 1 – Introduction to crisis communications

  • What constitutes a crisis?
  • Different theories of crisis communications
  • Who communicates?

Module 2 – Crisis communication strategies

  • Denial
  • Evasion of Responsibility
  • Reducing
  • Corrective Action
  • Mortification

Module 3 – Crisis communication process

Pre-crisis:

  • Plan resources to be in place ahead of a crisis
  • Prepare communications plan and press release templates
  • Plan for dissemination of information to all publics during a crisis situation
  • Training for crisis communications team
  • Identify possible risks

In-crisis:

  • Assess the nature of the crisis and the communications environment at the time of the incident
  • Collect and process pertinent information to guide the crisis management team in decision making
  • Identify key stakeholders and create appropriate messages, recognising which media channels to use, how, and when

Post-crisis:

  • Provide follow-up crisis messages as necessary
  • Review the successes and failures of the crisis communications team
  • Scan the Internet for online discussions of the crisis
  • Consult with those affected by the crisis to determine the organisation’s role in future arrangements or events

Module 4 - Reputation Management - Managing the Media

  • Organizing a Press Conference
  • Conducting Radio and Television Interviews
  • Social media and crisis response

Module 5 – Putting it all into Practice

  • Case Study Exercise: Develop a crisis communications strategy and action plan based upon a given scenario
  • Personal action planning
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Amsterdam

Amsterdam

$4,900.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Paris

Paris

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

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Crisis Communications and Damage Control

  • NetherlandsAmsterdam
  • 13 - 17 Feb 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
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Crisis Communications and Damage Control

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  • NetherlandsAmsterdam
  • 13 - 17 Feb 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.

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