Strategic Planning for Marketing, Sales and Promotion Management

Strategic Planning for Marketing, Sales and Promotion Management
20 CPD Hours 01-10-2018



Learning Objectives

  • Discover cutting-edge strategic marketing models—and their real-world applications.
  • Get the strategic marketing knowledge and tools to increase the spending rate of current customers and cost-effectively acquire new ones.
  • Integrate the strategic marketing mix elements with corporate goals and maximize the benefits.
  • Explain the strategic differences between marketing and sales and the perspectives of the two functions.
  • Determine How Marketing Can Impact the all Areas of the Company.
  • Explain how strategic models must evolve to meet the requirements of the changing marketplace.
  • Provide a structured framework to develop a draft strategic plan.
  • Familiarize participants with participatory planning methods (e.g. by role-playing) – e.g. brainstorming and group discussion methods.
  • Choose the most effective sales promotion   tools and techniques and monitor its effectiveness.
  • Enable participants to prepare workable and effective sales plans.
  • Develop professionally the objectives of sales plan.
  • Acquire skills to translate sales targets into achievable sales plan.


English, Arabic, Other Languages Available On Request

1 – 10 Participants

Deadline for registration is 5 days prior to the course start date. Those who wish to register after the deadline should email us directly at to check availability.

A London Training for Excellence Professional certificate will be issued to all participants on completion of this course. In addition you will receive a certificate confirming the number of CPD hours achieved for this course.

Who Should Attend

Anyone whose business would benefit from strategic marketing, including experienced marketing managers, directors of marketing as well as executives and managers in finance, operations, customer service, R&D and other departments who interact with colleagues in marketing. Knowledge of the fundamentals of marketing is highly recommended.

Why Us?

Why Us?

With a combined management and training experience of over 70 years and clients ranging from large corporations and government bodies to small private firms and sole traders we don’t believe in a 'one size fits all' policy. We seek out experienced business professionals to deliver what they know best. Our training programmes are dynamic and effective giving you the knowledge you require but most importantly backed by real life practical examples.

Right from the moment you choose London Training for Excellence, we are a source of support, giving you the skills and Knowledge to help you with your career; whether you want to change career paths or further develop your current role we are here to help.

Here are some more advantages of choosing London Training for Excellence:

Quality – High class programmes delivered by experience business professionals. Reliability – We will never cancel a confirmed booking, we run courses in more than 21 locations Worldwide and work around the clock to ensure every delegate receives the support they require. We even operate a 24 hour support line to help cater for your every need.

Recognition – We are fully accredited by The CPD Standards agency, OC4N and have recognition from ILM. We are committed to quality and are certified ISO9001. In addition, we have been one of the most requested providers on Findcourses.

We hope to welcome you onto a course soon.

Key Facts

Instructor: LondonTFE



Organizer: LondonTFE

End Date: 06-10-2018 Day(s)

Course Duration: 5

Available Dates

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  Venue:Prague Date:01-10-2018 Price:£ 3,335.00 Request More Info or
  Venue:Singapore Date:15-10-2018 Price:£ 3,630.00 Request More Info or
  Venue:Amman Date:29-10-2018 Price:£ 2,815.00 Request More Info or
  Venue:London Date:12-11-2018 Price:£ 3,335.00 Request More Info or
  Venue:Amman Date:26-11-2018 Price:£ 2,815.00 Request More Info or
  Venue:London Date:10-12-2018 Price:£ 3,335.00 Request More Info or
  Venue:New York Date:24-12-2018 Price:£ 4,520.00 Request More Info or
  Venue:Miami Date:07-01-2019 Price:£ 4,520.00 Request More Info or
  Venue:London Date:21-01-2019 Price:£ 3,335.00 Request More Info or