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Retail and E- CommerceVisual Merchandising: Increasing Profitability


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  • GermanyFrankfurt
  • 13 - 17 Feb 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Maximising profitability is important to all retailers. To do this, you need to know how to best present your products.  Effective visual merchandising can help promote the image, products and services of retail businesses.  Eye-catching product displays and store layouts attract customers and encourage them to buy. 
 
This course is designed to provide you with an understanding of how to use visual merchandising to attract customers, get the most from your floor space and promote your products more effectively to maximise your profitability.

Objective:

By the end of this interactive training programme, you will be able to:

  • Attract more customers and increase sales through more effective visual merchandising. 
  • Create an environment that stimulates sales by understanding the way your customers are motivated to buy. 
  • Maximise return on your display space by matching the location of your products to the needs of the customer. 
  • Create impact and store identity through effective window presentations and display areas.
  • Reinforce the features and benefits of your products by using effective ticketing and signage techniques.
  • Increase traffic flow and interest by coordinating effective promotional campaigns.
  • Present problem stock effectively to ensure it continues to sell and achieve a stock turn.
  • Set high Visual Merchandising standards and manage the team to maintain these standards.
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Course Outline

Module 1 - Attracting customers

  • Customer lifestyles and buying behaviours
  • Retail image and the importance of visual merchandising and display

Module 2 - The shopping environment

  • Store facade and windows
  • Colours and lighting for shopping impact
  • Fixtures and Fittings
  • Ambience (the feel of the store)

Module 3 - Layout and Merchandising

  • Making best use of space and layout
  • Developing floor plans
  • Merchandise Placement

Module 4 - POS materials and promotions

  • Ticketing and signage
  • Promotional Planning
  • Creating special displays to promote a specific product or offer

Module 5 - Display materials and guidelines

  • Sourcing display materials and hiring, borrowing or making props
  • Visual merchandising and display standards
  • VM and display guidelines
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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5 Days 20 CPD hours

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Frankfurt

Frankfurt

$4,900.00

  • Management

5 Days 20 CPD hours

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Antalya

Antalya

$4,900.00

  • Management

5 Days 20 CPD hours

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Marrakesh

Marrakesh

$4,900.00

  • Management

5 Days 20 CPD hours

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Milan

Milan

$4,900.00

  • Management

5 Days 20 CPD hours

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Online

Online

$3,000.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Paris

Paris

$4,900.00

  • Management

5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

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Frequently Asked Questions

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Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

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Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Visual Merchandising: Increasing Profitability

  • GermanyFrankfurt
  • 13 - 17 Feb 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
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Visual Merchandising: Increasing Profitability

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  • GermanyFrankfurt
  • 13 - 17 Feb 2023
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