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Business ResilienceDeveloping marketing in a post-pandemic world


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  • United KingdomLondon
  • 11 - 15 Dec 2023
  • 20 CPD hours
  • $4,500.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

The covid-19 pandemic has caused global economic chaos with empty offices, growing unemployment rates and retail shutdowns companies around the world have felt direct or indirect impacts of the virus on their finances.

Marketing teams have also been affected with spending on ads in the US alone dropping by double digits. However, the proven correlation between good marketing and increased customers means organisations looking to reopen are exploring new methods of marketing.

These new methods need to be well researched to target a new and particularly risk averse audience.  This course will help delegates understand the new client/customer mindset, generate bounce-back plans and target their marketing efforts to maximise return and build/rebuild brand loyalty.

Objective:

By the end of this training course, participants should be able to:

  • Understand the new client/customers buying mindset
  • Understand how branding and advertising has the power to bring customers
  • Know how to generate a bounce-back plan following reduced marketing period
  • Maximise targeting value and reduce wastage
  • Build brand loyalty with customers
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Course Outline

  • What is the new mindset of your customers?
  • Why is keeping a strong brand image important?
  • Developing effective and financially sound bounce back plans
  • Finding alternatives to tradeshows and conferences
  • Capitalising on the change
  • Maximising the target value
  • How to reduce your marketing wastage
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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  • September
  • October
  • December

Location

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  • London
  • Paris
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5 Days 20 CPD hours

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London

London

$4,500.00

  • Business

5 Days 20 CPD hours

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Paris

Paris

$4,900.00

  • Business

5 Days 20 CPD hours

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London

London

$4,500.00

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Developing marketing in a post-pandemic world

  • United KingdomLondon
  • 11 - 15 Dec 2023
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Developing marketing in a post-pandemic world

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  • United KingdomLondon
  • 11 - 15 Dec 2023
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