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Sales and MarketingDigital Marketing Essentials


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  • GreeceAthens
  • 06 - 10 Feb 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Digital Marketing is fast becoming a critical area for successful companies. Having a prominent online presence is key to success. So how is this achieved? How do brands and companies appear at the top in Google, appear in your Facebook feed and follow you around the internet? This course answers these questions and shows you how you and your company can benefit from digital marketing.

 

Delegates will learn how digital has changed buyer behaviour and develop their digital strategy during the course.  They will learn how to leverage social media to attract new customers and also how content marketing can raise brand profile.  The course will also enable delegates to understand tracking codes so that they can gain valuable insights from a range of analytical tools.

Objective:

By the end of this interactive training programme, you will be able to:

  • Recognise how digital has changed buyer behaviour
  • Develop a digital strategy
  • Target the right audience for your digital marketing
  • Leverage social media communications to attract potential customers to your product/service 
  • Understand how content marketing can raise you company's profile
  • Use tools and techniques to ensure your digital marketing campaigns increase ROI
  • Implement tracking codes and gain valuable insights from Analytics
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Course Outline

Module 1 – Introduction to Digital Marketing

  • What is Digital Marketing?
  • Facts and figures
  • Key players in the industry
  • Marketing campaigns, how they tie in
  • The impact of new technologies on business and customer behaviour

Module 2  – Digital Strategy

  • Developing and implementing a digital strategy
  • What are the key challenges and barriers?
  • Multi-channel marketing
  • Mobile devices and marketing opportunities

Module 3 - Social Media

  • Social purpose
  • Key social media channels
  • Advertising on SM
  • Building followers

Module 4 - Content Marketing

  • The growing importance of content marketing
  • Different types of content - hub, hero and hygiene
  • Online video
  • Developing a content strategy
  • Measuring success

Module 5 - Tools and Analytics

  • Tag Manager
  • Adwords
  • Analytics (overview)
  • Real time reporting and analysis
  • Adsense
  • Market research tools
  • Google Analytics
  • Keyword research
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

  • All
  • Athens
  • Dubai
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  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

Speak to our friendly training advisor today

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training

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    Reliability

    We will never cancel a confirmed booking

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    Support

    We offer around the clock support

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    Tailored

    We customise our courses to suit your personal learning needs

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    Quality

    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Digital Marketing Essentials

  • GreeceAthens
  • 06 - 10 Feb 2023
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  • GreeceAthens
  • 06 - 10 Feb 2023
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