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Sales and MarketingE-Marketing


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  • SpainMalaga
  • 27 Nov - 01 Dec 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

E-marketing concerns marketing efforts that use the web and other digital media to capture sales leads or drive direct sales via electronic commerce.

This course will help you develop a thorough understanding of the principles and practices of using the internet and other technologies such as social media and mobile phones to market goods and services. It examines the various business models employed in e-marketing, and provides delegates with a range of techniques and methodologies for conducting e-market research and gaining competitive intelligence.

In addition, the course details processes for planning and implementing a comprehensive e-marketing strategy as well as providing the tools and models delegates will need to monitor and evaluate performance. 

 

Objective:

By the end of this interactive training programme, you will be able to:

  • Make informed decisions about your e-marketing strategy
  • Assess your current e-marketing offers
  • Make plans to improve performance by reaching your target customers with the right offers
  • Track and monitor performance across products/services/segments through effective use of CRM (Customer Relationship Management)
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Course Outline

Module 1: E-Marketing in Context

  • What is e-marketing?
  • Strategic e-marketing and key performance indicators (KPIs)
  • The e-marketing plan

Module 2: E-Marketing Environment

  • Global E-Markets 
  • Ethical and legal considerations

Module 3: E-Marketing Strategy

  • E-Marketing Research
  • Connecting with customers online
  • Segmentation, targeting, differentiation, and positioning strategies

Module 4: E-Marketing Management

  • Product/Service: The online offer
  • Price: The online value
  • Place: Internet channels for distribution
  • Promotion: E-Marketing communication (owned, paid and earned media)
  • Customer Relationship Management
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Malaga

Malaga

$4,900.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Frankfurt

Frankfurt

$4,900.00

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E-Marketing

  • SpainMalaga
  • 27 Nov - 01 Dec 2023
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E-Marketing

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  • SpainMalaga
  • 27 Nov - 01 Dec 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
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