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Sales and MarketingMarketing Essentials


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  • GreeceAthens
  • 03 - 07 Jul 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or B2C sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course will give you a solid foundation in marketing theory along with tools, techniques and strategies that can be used to add value to your business.

During the course delegates will apply different concepts and models to their own product/service with the aim of leaving the course with an action plan which will ensure their marketing efforts deliver for both their company and their customers.

 

 

Objective:

By the end of this interactive training programme, you will be able to:

  • Understand the 7 Ps of Marketing and put effective strategies in place for each one.
  • Plan your marketing efforts to ensure increased ROI
  • Segment, profile and effectively reach your target customers.
  • Maximise the effectiveness of promotion, advertising, direct marketing and other campaigns.
  • Establish competitive advantage by clearly communicating the unique selling points of your product or service.
  • Monitor your marketing activity and respond quickly to changes in market needs/expectations
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Course Outline

Module 1 - Definitions and origins of marketing

  • What is Marketing?
  • Differences between Product-led, Sales-led and Marketing-led organisations
  • Marketing orientation in your organisation 

Module 2 - The 7 Ps

  • Product/Service Positioning and Segmentation
  • Product Life Cycle
  • Features, Benefits and USPs 
  • Pricing Strategies and Considerations
  • Place - Markets and Distribution Channels
  • Promotion - the Marketing Communications Mix
  • People - Employees, Customers, Suppliers and Publics
  • Processes, systems and policies
  • Physical Evidence and its impact on brand perceptions

Module 3 - Marketing planning

  • MVV - Mission, Vision and Values
  • Marketing Audit, SWOT and planning process
  • Marketing Research: profiling, primary and secondary research
  • The Marketing Plan

Module 4 - Customer driven marketing strategies

  • Consumer Behaviour: hierarchy of needs, why people buy
  • Customer Insight

Module 5 - Marketing ROI

  • KPIs, Measures and Metrics
  • Getting the most from advertising/research/PR agencies
  • Analysis and Reporting
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Malaga
  • Athens
  • Barcelona
  • Cairo
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  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Malaga

Malaga

$4,900.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Barcelona

Barcelona

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Cairo

Cairo

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Frankfurt

Frankfurt

$4,900.00

Speak to our friendly training advisor today

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Why Choose London Training

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    Reliability

    We will never cancel a confirmed booking

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    Support

    We offer around the clock support

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    Tailored

    We customise our courses to suit your personal learning needs

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    Quality

    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Marketing Essentials

  • GreeceAthens
  • 03 - 07 Jul 2023
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Marketing Essentials

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  • GreeceAthens
  • 03 - 07 Jul 2023
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