Introduction To Marketing Course in Sales and Marketing at Athens

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Athens
03 - 07 Jul 2023
20 CPD hours
$4,900.00

Overview
Course Outline
Scheduled Dates

Course Overview

This marketing training course is ideally suited to individuals starting out in sales and marketing in either the B2B or B2C sectors. Whether you are a sole proprietor, work for an SME or a multi-national, this course will give you a solid foundation in marketing theory along with tools, techniques and strategies that can be used to add value to your business.

During the course delegates will apply different concepts and models to their own product/service with the aim of leaving the course with an action plan which will ensure their marketing efforts deliver for both their company and their customers.

Objective:

By the end of this interactive training programme, you will be able to:

Understand the 7 Ps of Marketing and put effective strategies in place for each one.
Plan your marketing efforts to ensure increased ROI
Segment, profile and effectively reach your target customers.
Maximise the effectiveness of promotion, advertising, direct marketing and other campaigns.
Establish competitive advantage by clearly communicating the unique selling points of your product or service.
Monitor your marketing activity and respond quickly to changes in market needs/expectations

Course Outline

Module 1 - Definitions and origins of marketing

What is Marketing?
Differences between Product-led, Sales-led and Marketing-led organisations
Marketing orientation in your organisation

Module 2 - The 7 Ps

Product/Service Positioning and Segmentation
Product Life Cycle
Features, Benefits and USPs
Pricing Strategies and Considerations
Place - Markets and Distribution Channels
Promotion - the Marketing Communications Mix
People - Employees, Customers, Suppliers and Publics
Processes, systems and policies
Physical Evidence and its impact on brand perceptions

Module 3 - Marketing planning

MVV - Mission, Vision and Values
Marketing Audit, SWOT and planning process
Marketing Research: profiling, primary and secondary research
The Marketing Plan

Module 4 - Customer driven marketing strategies

Consumer Behaviour: hierarchy of needs, why people buy
Customer Insight

Module 5 - Marketing ROI

KPIs, Measures and Metrics
Getting the most from advertising/research/PR agencies
Analysis and Reporting

Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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Malaga
Athens
Barcelona
Cairo
Dubai
Frankfurt
London
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Management

5 Days 20 CPD hours

03 - 07 Jul 2023

Athens

$4,900.00

Management

5 Days 20 CPD hours

14 - 18 Aug 2023

Malaga

$4,900.00

Management

5 Days 20 CPD hours

25 - 29 Sep 2023

Athens

$4,900.00

Management

5 Days 20 CPD hours

02 - 06 Oct 2023

Munich

$4,900.00

Management

5 Days 20 CPD hours

02 - 06 Oct 2023

Dubai

$4,900.00

Management

5 Days 20 CPD hours

16 - 20 Oct 2023

Barcelona

$4,900.00

Management

5 Days 20 CPD hours

30 Oct - 03 Nov 2023

London

$4,900.00

Management

5 Days 20 CPD hours

27 Nov - 01 Dec 2023

Cairo

$4,900.00

Management

5 Days 20 CPD hours

18 - 22 Dec 2023

Frankfurt

$4,900.00

Speak to our friendly training advisor today

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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