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Marketing Analysis and Strategy

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.

Market analysis studies the attractiveness and dynamics of specific markets within specific industries.  Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.

This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.

Objective:

By the end of this interactive training programme, you will be able to:

  • Define the concept and scope of strategic marketing
  • Understand the process of strategic planning 
  • Select motivated target markets
  • Identify the specific product, service, and relationship achievements necessary to beat the competition
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Course Outline

Introduction to marketing management

  • The marketing concepts 
  • Strategy and goals  
  • SWOT Analysis 
  • Competitive Analysis 
  • Environmental Analysis 
  • Customer Analysis

Markets and Segments 

  • Market Opportunity Analysis
  • Segmentation
  • Buying behaviour 
  • Buyer behaviour 
  • Seller behaviour

Marketing strategy development and decisions 

  • Product life cycle 
  • Market research 
  • Marketing strategy
  • The Marketing Plan

Managing and delivering marketing 

  • Pricing 
  • Marketing channels 
  • Advertising 
  • Managing Sales/Customer Experience
  • On-line marketing
  • Marketing reports 
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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  • Sales and Marketing

Athens

$5,300

Athens

Duration: 20 CPD hours (5Days)

date: 29 Apr - 03 May 2024

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  • Sales and Marketing
Kuala Lumpur

Duration: 20 CPD hours (5Days)

date: 06 - 10 May 2024

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  • Sales and Marketing
Amsterdam

Duration: 20 CPD hours (5Days)

date: 13 - 17 May 2024

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  • Sales and Marketing

Dubai

$4,900

Dubai

Duration: 20 CPD hours (5Days)

date: 27 - 31 May 2024

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  • Sales and Marketing

New York

$6,700

New York

Duration: 20 CPD hours (5Days)

date: 08 - 12 Jul 2024

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  • Sales and Marketing

Dubai

$4,900

Dubai

Duration: 20 CPD hours (5Days)

date: 19 - 23 Aug 2024

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  • Sales and Marketing
Frankfurt

Duration: 20 CPD hours (5Days)

date: 16 - 20 Sep 2024

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  • Sales and Marketing
Barcelona

Duration: 20 CPD hours (5Days)

date: 28 Oct - 01 Nov 2024

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  • Sales and Marketing
Barcelona

Duration: 20 CPD hours (5Days)

date: 11 - 15 Nov 2024

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  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 02 - 06 Dec 2024

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  • Sales and Marketing

Marketing Analysis and Strategy

Duration:5 Days (20 CPD hours)

date:29 Apr - 03 May 2024

Athens

Athens

$5,300


Register Now

Questions? Speak to our
friendly training advisor

Shayma Said

Email Imagesales@londontfe.com

Call+44 2071836657

  • Member

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Why Choose London Training For Excellence?

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    Reliability

    We will never cancel a confirmed booking

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    Support

    We offer around the clock support

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    Tailored

    We customise our courses to suit your personal learning needs

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    Quality

    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Marketing Analysis and Strategy

  • GreeceAthens
  • calendar29 Apr - 03 May 2024
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  • GreeceAthens
  • 29 Apr - 03 May 2024
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