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Sales and MarketingMarketing Management and Advanced Strategy


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  • NetherlandsAmsterdam
  • 03 - 07 Apr 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

As the business environment gets ever faster, more complex and more competitive, marketing professionals need to constantly update their knowledge and skills to stay ahead of the game. 

This course will deepen delegates' understanding of the marketing process and enable them to devise strategies to market their products or services in both established and new markets.

From the grass roots of competitor, market and customer research and analysis through to advanced brand, sales and pricing strategies this course gives delegates the tools they need to promote and sell their products/services profitably and sustainably.

Objective:

  • Define the concept and scope of strategic marketing. 
  • Understand the process of strategic planning 
  • Select motivated target markets 
  • Reduce the time it takes to get your product or service to your target market 
  • Identify the specific product, service, and relationship achievements necessary to beat the competition
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Course Outline

Day 1 - Introduction to Marketing Management

  • The marketing concepts 
  • Long term vs. short term goals 
  • Marketing vs. selling 
  • The SWOT Analysis 
  • The Competitive Analysis 
  • Environmental Analysis 

 Day 2 - Understanding Your Customers

  • Market Analysis
  • The Customer Decision Making Process
  • Understanding the power of the customer’s point of view
  • Market Drivers and Forces
  • Relationship building

Day 3 - Analysing Market Opportunities and Understanding Your Competitors

  • Buying behaviour and target market groups
  • Defining your marketing strategy and how to combine that within your sales strategy
  • Understanding your competition
  • Market segment and target market 
  • Integrated market

Day 4 - Marketing strategy development and decisions 

  • Product life cycle 
  • Market research 
  • Brand strategy
  • Understanding your break-even and contribution pricing

Day 5 - Managing and Delivering Marketing 

  • Understanding Price and creating a price strategy 
  • Marketing channels 
  • Advertising 
  • Managing sales force 
  • On line marketing
  • Marketing reports 
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

  • Management

5 Days 20 CPD hours

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Amsterdam

Amsterdam

$4,900.00

  • Management

5 Days 20 CPD hours

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Amsterdam

Amsterdam

$4,900.00

  • Management

5 Days 20 CPD hours

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New York

New York

$6,100.00

  • Management

5 Days 20 CPD hours

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Paris

Paris

$4,900.00

  • Management

5 Days 20 CPD hours

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Prague

Prague

$4,900.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

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    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Marketing Management and Advanced Strategy

  • NetherlandsAmsterdam
  • 03 - 07 Apr 2023
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  • NetherlandsAmsterdam
  • 03 - 07 Apr 2023
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