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Sales and MarketingMarketing in the 21st Century


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  • SpainMalaga
  • 06 - 10 Feb 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

From birth, almost every person in the world has experienced some form of marketing. Whether it’s TV adverts, billboards or word of mouth our consumer purchases are constantly influenced by marketing teams around the world.  Marketing has been prioritized to the top of many successful companies' strategies.

This course looks at traditional trends in marketing reflecting on challenges the new business climate presents. It particularly explores the rise in digital marketing in the 21st century and will help delegates understand how different forms of marketing can be blended to achieve the greatest impact.

Delegates will leave the course with a clearer idea of their brand and where it sits in the current market.  They will also have completed a draft marketing action plan which can deliver their objectives in a contemporary and effective way. 

Objective:

After attending this course, participants should be able to

  • Understand how marketing styles have changed over time
  • Be flexible with different marketing styles and use the most appropriate for a situation
  • Develop an effective and contemporary brand strategy
  • Think creatively and analytically about appropriate marketing strategies
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Course Outline

Introduction

  • What is marketing and why is it so important?
  • Traditional marketing techniques
  • Challenges with traditional marketing
  • Different needs, different approaches
  • Marketing ethics

Changes in consumer activities

  • Rise in use of digital media
  • Subsequent decline in print media
  • Desire for creativity and uniqueness in campaigns

Digital marketing

  • Social media
  • Personalized email
  • Content marketing strategy
  • Viral Ads
  • Product placement

Developing the most effective marketing strategy

  • Brand discussions with your stakeholders
  • Identifying business needs and most appropriate marketing strategies
  • Identifying your clientele
  • Blending traditional and contemporary marketing styles for most impact
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Management

5 Days 20 CPD hours

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Malaga

Malaga

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Frankfurt

Frankfurt

$4,900.00

  • Management

5 Days 20 CPD hours

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Athens

Athens

$4,900.00

  • Management

5 Days 20 CPD hours

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Antalya

Antalya

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Marrakesh

Marrakesh

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Marrakesh

Marrakesh

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Milan

Milan

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Milan

Milan

$4,900.00

Speak to our friendly training advisor today

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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    Our courses are delivered by highly experienced industry experts

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    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Marketing in the 21st Century

  • SpainMalaga
  • 06 - 10 Feb 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
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Marketing in the 21st Century

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  • SpainMalaga
  • 06 - 10 Feb 2023
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
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