Sales Presentation and Negotiation

Sales Presentation and Negotiation
20 CPD Hours 20-08-2018



Knowing how to present a product or how to negotiate on a sale are two key factors in making a sale. An effective sales presentation encourages the prospective customers to develop interest in the products or services which is offered to them and thus, influencing the purchasing decision. Negotiation, as well, plays a vital role in the complete sales process. For some salesmen, a sales opportunity ends as soon as the targeted customer refuses to buy his product or service, but an efficient and a skilled sales professional known better than to get disappointed at this stage. This is when he can put his negotiation skills to use and make the sale even after being refused initially. This course in Sales Presentation and Negotiation focuses on providing you with a detailed know-how of how the sales presentation and negotiation process works and how you can implement them to emerge as an effective salesperson.

By completing this course, participants will be able to:

  • Understand the importance of presentation of sales
  • Understand the purpose of a sales presentation
  • Understand the various methods to effective sales presentation
  • Understand the sales presentation mix
  • Identify the advantages and disadvantages of various methods of sales presentation
  • Tips to create and deliver a winning sales presentation
  • Define negotiation and explain the importance of effective negotiation
  • Understand the negotiation process


Overview of Sales Presentation

  • Definition of sales
  • Understand the meaning of Sales Presentation
  • Identify the objectives of an effective sales presentation
  • Identify the various purposes of a sales presentation

Methods of Sales Presentation

  • Identify the various methods of sales presentation – Memorized, Formula, Needs – Satisfaction, and Problem – Solution
  • Understanding Memorized Sales Presentation Method
  • Advantages and disadvantages of Memorized Sales Presentation Method
  • Understanding the Formula Presentation Method
  • Understanding the Formula Sales Presentation Method’s Approach
  • Advantages and disadvantages of the Formula Presentation Method
  • Understanding the Needs – Satisfaction Presentation Method
  • Advantages and drawbacks of the Needs – Satisfaction Presentation Method
  • Understanding the Problem – Solution Presentation Method
  • Identifying the various steps in Problem – Solution Presentation Method

Sales Presentation Strategy

  • Understanding Sales Approach and its objective
  • Understanding the various types of sales approach – Telephonic, Social Contact, Business Contact
  • Guidelines to use telephonic approach effectively
  • Guidelines to use social contact effectively
  • Understanding the Business Contact method and its different approaches – Product Demonstration, Referral, Customer Benefit, Questioning, Survey,
  • Selecting a presentation method according to your customer
  • Various ways of product explanation and demonstration – verbal, pamphlets and flyers, PowerPoint presentations, and other such aids
  • Difference between selling to an existing client or a prospect customer
  • Identifying the difference between the actual decision-making customer and other customers (family member, business partner, spouse, parents, etc.)

Sales Presentation Mix

  • Understanding the various elements of a Sales Presentation Mix – Persuasive Communication, Participation, Proof, Visual Aids, Dramatization, and Demonstration
  • What is Persuasive Communication and what are the factors to develop persuasive communication?
  • Different ways to motivate a prospective customer to participate in the sales presentation – Asking questions, explaining utility of the product(s) or service (s), presenting visuals, and using demonstrations
  • Using proof statements to gain customer confidence – past sales record for the salesperson, realistic expectation setting, customer testimonials, and company records.
  • Understanding the reasons and advantages of Visual Presentation
  • Guidelines for using visual aids
  • Understanding the benefits of using Dramatization
  • Understanding the reasons and advantages of Demonstration, and guidelines for using it as a sales tool

Understanding Negotiation

  • What is Negotiation?
  • What is the need to negotiate?
  • Understanding the various prerequisites of negotiating
  • Types of Negotiation – Distributive and Integrative
  • Difference between Distributive negotiation and Integrative negotiation
  • Understanding the negotiation process – Preparation, Sharing of Information, Bargaining (negotiation), and finalizing the sale
  • Basic principles to any type of negotiation
  • Characteristics of an effective and efficient negotiator

Negotiation strategies

  • What is BATNA?
  • How to use BATNA as a skill to negotiate and where?
  • Common issues in Negotiation
  • Importance of BATNA
  • Understanding your Negotiation style and improving it
  • Skills and guidelines for better negotiation
  • How to handle difficult negotiators
  • How to handle emotions and knowing your “hot” buttons
  • Understanding various styles of negotiation – Competitive, Collaborative, Compromising, Avoiding, and Accommodating
  • What is ZOPA?
  • Three types of behaviour which a sales person can display or face during a negotiation process – Red, Blue, and Purple.

Case study and SWOT analysis

In this session, the training facilitator provides case studies and explains sales negotiation and presentation via SWOT analysis of the various case studies.

English, Arabic, Other Languages Available On Request

1 – 10 Participants

Deadline for registration is 5 days prior to the course start date. Those who wish to register after the deadline should email us directly at to check availability.

A London Training for Excellence Professional certificate will be issued to all participants on completion of this course. In addition you will receive a certificate confirming the number of CPD hours achieved for this course.

Who Should Attend

  • Salesmen
  • Departmental heads – Sales
  • Sales trainees
  • Sales trainers

Why Us?

Why Us?

With a combined management and training experience of over 70 years and clients ranging from large corporations and government bodies to small private firms and sole traders we don’t believe in a 'one size fits all' policy. We seek out experienced business professionals to deliver what they know best. Our training programmes are dynamic and effective giving you the knowledge you require but most importantly backed by real life practical examples.

Right from the moment you choose London Training for Excellence, we are a source of support, giving you the skills and Knowledge to help you with your career; whether you want to change career paths or further develop your current role we are here to help.

Here are some more advantages of choosing London Training for Excellence:

Quality – High class programmes delivered by experience business professionals. Reliability – We will never cancel a confirmed booking, we run courses in more than 21 locations Worldwide and work around the clock to ensure every delegate receives the support they require. We even operate a 24 hour support line to help cater for your every need.

Recognition – We are fully accredited by The CPD Standards agency, OC4N and have recognition from ILM. We are committed to quality and are certified ISO9001. In addition, we have been one of the most requested providers on Findcourses.

We hope to welcome you onto a course soon.

Key Facts

Instructor: LondonTFE



Organizer: LondonTFE

End Date: 25-08-2018 Day(s)

Course Duration: 5

Available Dates

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