The practice of distribution has changed dramatically in recent years, especially since the advent of e-commerce and online buying. Strategic distribution and channel management is about getting the product to the end user in the most effective way. Depending on the nature of the product and the market, numerous intermediaries may be involved. It can include wholesalers, agents, retailers, distributors, and the internet.
Ensuring your product or service reaches your end customer in the most convenient, speedy, 'on brand' and cost efficient way will give your company a competitive advantage. This course takes delegates through the whole distribution cycle step by step from analysing current performance through to identifying and establishing new distribution models and channels that will meet both current and future market needs.
Objective:
By the end of this interactive training programme, you will be able to:
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