Overview
Course Outline
Scheduled Dates

Course Overview

Branding is more than a logo — it is the complete experience an organisation creates for its audience. This five-day course from London Training for Excellence provides a structured understanding of how brands are built, managed, and strengthened in competitive markets.

Participants will learn how to define a brand's purpose, craft a compelling brand identity, develop effective messaging frameworks, and maintain consistent brand experiences. The course bridges strategic thinking with creative implementation, enabling delegates to build distinctive, authentic, and memorable brands that stand out globally.

Objective:

By the end of the course, participants will be able to:

Understand the foundations and strategic value of branding.
Define brand purpose, vision, values, and positioning.
Develop a cohesive brand identity and messaging framework.
Build brand experiences across digital and physical touchpoints.
Strengthen brand equity and monitor brand performance.
Apply branding principles to support business growth and customer loyalty.

Course Outline

Day 1: Foundations of Branding

What a brand is and what it is not
Components of a successful brand
Brand purpose, values, and personality
Understanding target audiences and perception

Day 2: Strategic Brand Positioning

Crafting a compelling brand positioning statement
Competitive analysis and differentiation
Emotional vs. functional brand attributes
Aligning brand strategy with business objectives

Day 3: Brand Identity Development

Creating verbal identity: tone of voice, messaging pillars
Creating visual identity: logos, colours, typography
Brand storytelling and narrative design
Ensuring consistency across brand assets

Day 4: Brand Experience and Activation

Digital brand experience (web, social, mobile)
Physical brand experience (spaces, print, packaging)
Customer journey and brand touchpoints
Building brand loyalty and advocacy

Day 5: Brand Management and Growth

Brand governance and guidelines
Maintaining brand consistency
Measuring brand equity and performance
Evolving and refreshing a brand over time

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

All
February
May
August
September
November
December

Location

All
Dubai
London
Paris

New

Branding

Date: 29 Dec, 2025 - 02 Jan, 2026

Duration: 5 Days

Venue: Dubai

Price: $5,300

New

Branding

Date: 16 - 20 Feb 2026

Duration: 5 Days

Venue: Paris

Price: $5,300

New

Branding

Date: 25 - 29 May 2026

Duration: 5 Days

Venue: London

Price: $5,300

New

Branding

Date: 03 - 07 Aug 2026

Duration: 5 Days

Venue: London

Price: $5,300

New

Branding

Date: 21 - 25 Sep 2026

Duration: 5 Days

Venue: London

Price: $5,300

New

Branding

Date: 30 Nov - 04 Dec 2026

Duration: 5 Days

Venue: Dubai

Price: $5,300

Branding

Date: 25 - 29 May 2026

Duration: 5 Days

Venue: London

Price: $ 5,300

Questions? Speak to our friendly training advisor

Shayma Said

Chat on Whatsapp

shayma@londontfe.com

+44 2071836657

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

100000+ Members in
59+ Countries with
3000+ Chapters

Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

Get In Touch Today