Public Relations can be a vast and confusing field. What exactly is Public Relations, or more importantly, what isn’t? Rather than dig into the deep history, we thought we’d share six facts about things you likely didn’t know about Public Relations. In doing so, we hope you learn a little bit more about the industry and understand how communication is woven into quite literally everything.
- The Public Relations industry is credited as being 100 years old, but public influence and communications management goes back as far as ancient civilization.Some of the most historical figures earned their success by being influential communicators. Even today’s current leaders – whether that be in government, business, nonprofit, entertainment or some other industry – have risen to the top through public influence.
- Knowing your competition up-close and personal. You are not the only one who spends time in making new connections. Read industry related PR is one way of knowing what your competitors are up to, which gives you ideas on how to keep up with them.
- PR can be Cost-effective. Paying for a magazine spread is not a bad idea if you have the budget for it. However, if you are on a tight budget, having friends in the right places can get you a full feature or an article mention on the same publication without paying loads of cash.
- No one wants to give you a free commercial. It’s your business and it’s your product, so of course you think it’s the best thing since sliced bread and makes a great story… but so does every other entrepreneur. It needs to be more than that to earn media coverage. For this reason, let your publicist guide the process of developing the newsworthy content for the media.
- Social media press releases didn’t exist until the early 2000’s. The Public Relations industry has vastly changed as technology has evolved. Before Facebook, there was no need for the social media press release. With every new advancement of technology, PR professionals have to keep close tabs on how this will impact the industry.
- You have no direct control. Unlike advertising, you can’t exactly control how your business is portrayed by the media, when your message will appear, and where it will be placed.
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