The importance of sales and marketing


Marketing is one of the most important things a business can do. Not only does marketing build brand awareness but it can also increase sales, grow businesses and engage customers.  Most aspects of your business depend on successful marketing.

The overall marketing umbrella covers:

  • Advertising
  • Public relations
  • Promotions
  • Sales

Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. Without marketing, sales may crash and companies may have to close.


The unique and important role of sales is to bridge the gap between the potential customer’s needs and the products/services that the organisation offers that can fulfil their needs.  Without sales, production, accounting, purchasing and management will not get a chance to perform their jobs for very long before the cash runs out.

Sales play a key role in the building of loyalty and trust between customer and business. Trust and loyalty are the main reasons why a customer would choose to recommend your company to a friend or family member, or write a great review of your product or service online.

Lacking the confidence in sales and marketing? Find out what sales and marketing courses we offer or if you would like to learn more about sales training courses and sales and marketing training courses we offer at London Training For Excellence give us a call on +44 20 7183 6657

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