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PR Strategy and Management

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance.  This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.

During the course delegates will assess their current situation and current perceptions of their organisation.  They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places.  

Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.

Objective:

By the end of this interactive training programme, you will be able to:

  • Understand the elements of effective PR strategies
  • Support corporate strategy and through your PR activity
  • Craft clear and engaging key messages
  • Make effective use of the media.
  • Understand how social media has impacted modern public relations management
  • Understand the development of strategy/plans/tactics and co-ordinate these to achieve successful PR campaigns
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Course Outline

Module 1 - Introduction to Public Relations Strategy

  • What is PR?
  • The role of PR in supporting your corporate identity and brand
  • Current trends 

Module 2 - Assess Your Current Situation

  • Corporate Image, Identity & Strategy
  • Current perceptions about your organisation
  • Industry, economic, and societal trends

Module 3 – Goals and Objectives

  • Translating corporate goals into PR objectives
  • Identifying audiences
  • Priorities and timeframes
  • Budgets

Module 5 – Communication

  • Principles and essentials of communication strategy
  • Social Media
  • Crisis Management
  • Stakeholder mapping and channel segmentation
  • Channels and tactics
  • Positioning and messages

Module 6 – Translating Strategy to Implementation

  • Justifying the plan and convincing top management.
  • Tools and Tactics
  • Platforms and channels
  • Working with PR agencies
  • Action Plan

Module 7 – Measuring Effectiveness

  • Tracking response to PR activity
  • Analysis and reporting
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Communications and Public Relations (PR)

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 17 - 21 Jun 2024

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  • Communications and Public Relations (PR)
Barcelona

Duration: 20 CPD hours (5Days)

date: 22 - 26 Jul 2024

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  • Communications and Public Relations (PR)

Dubai

$4,900

Dubai

Duration: 20 CPD hours (5Days)

date: 19 - 23 Aug 2024

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  • Communications and Public Relations (PR)

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 18 - 22 Nov 2024

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  • Communications and Public Relations (PR)

PR Strategy and Management

Duration:5 Days (20 CPD hours)

date:17 - 21 Jun 2024

London

London

$4,900


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Why Choose London Training For Excellence?

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    Reliability

    We will never cancel a confirmed booking

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    Support

    We offer around the clock support

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    Tailored

    We customise our courses to suit your personal learning needs

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    Quality

    Our courses are delivered by highly experienced industry experts

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    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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London

location London

$4,900

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PR Strategy and Management

  • United KingdomLondon
  • calendar17 - 21 Jun 2024
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PR Strategy and Management

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  • United KingdomLondon
  • 17 - 21 Jun 2024
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