With the right strategies in place, effective Public Relations activity can support organisational strategy and favourably shape external perceptions of your company's brand and performance. This course is ideal for PR professionals looking to update their knowledge and skills and so ensure that their strategies and activity are fit to meet the challenges presented in today's fast moving and ever changing business environment.
During the course delegates will assess their current situation and current perceptions of their organisation. They will then identify their PR goals and look at how best to achieve them through clear messaging which reaches the right people at the right time and in the right places.
Delegates will leave the course with a comprehensive action plan for implementing their new PR strategies or improving existing ones on their return to work.
By the end of this interactive training programme, you will be able to:
Module 1 - Introduction to Public Relations Strategy
Module 2 - Assess Your Current Situation
Module 3 – Goals and Objectives
Module 5 – Communication
Module 6 – Translating Strategy to Implementation
Module 7 – Measuring Effectiveness
Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.
PR Strategy and Management
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
100000+ Members in
59+ Countries with
We will never cancel a confirmed booking
We offer around the clock support
We customise our courses to suit your personal learning needs
Our courses are delivered by highly experienced industry experts
All our courses are accredited by the CPD Standards Agency
Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!
Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.
Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.
Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.