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Crisis Communications and Damage Control

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

Crisis communication is a sub-speciality of Public Relations whose purpose is to positively reflect and protect the reputation of the organisation.  Without skillful management, crises can damage brand image and in extreme cases the very survival of the business.

This highly practical and interactive course will develop delegates' knowledge and skills in anticipating, preparing for and handling crises.  During the course they will learn which communication strategy works best in which context, how to quickly assemble and train a crisis team, who needs to know what and when, how best to craft their messages and which media channels to choose.   

Towards the end of the course delegates put their new knowledge and skills into practice by developing a crisis communications strategy and action plan based on a scenario relevant to them.

Objective:

By the end of this interactive training programme, you will be able to:

  • Understand what constitutes a crisis and how to manage communications during a crisis
  • Select the most appropriate strategy and approach to different situations
  • Prepare a crisis communications plan
  • Be clear about what needs to be done before, during and after a crisis in terms of communication
  • Protect the organisation’s reputation by confidently managing all stakeholders involved as well as dealing with the press and social media
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Course Outline

Module 1 – Introduction to crisis communications

  • What constitutes a crisis?
  • Different theories of crisis communications
  • Who communicates?

Module 2 – Crisis communication strategies

  • Denial
  • Evasion of Responsibility
  • Reducing
  • Corrective Action
  • Mortification

Module 3 – Crisis communication process

Pre-crisis:

  • Plan resources to be in place ahead of a crisis
  • Prepare communications plan and press release templates
  • Plan for dissemination of information to all publics during a crisis situation
  • Training for crisis communications team
  • Identify possible risks

In-crisis:

  • Assess the nature of the crisis and the communications environment at the time of the incident
  • Collect and process pertinent information to guide the crisis management team in decision making
  • Identify key stakeholders and create appropriate messages, recognising which media channels to use, how, and when

Post-crisis:

  • Provide follow-up crisis messages as necessary
  • Review the successes and failures of the crisis communications team
  • Scan the Internet for online discussions of the crisis
  • Consult with those affected by the crisis to determine the organisation’s role in future arrangements or events

Module 4 - Reputation Management - Managing the Media

  • Organizing a Press Conference
  • Conducting Radio and Television Interviews
  • Social media and crisis response

Module 5 – Putting it all into Practice

  • Case Study Exercise: Develop a crisis communications strategy and action plan based upon a given scenario
  • Personal action planning
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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Communications and Public Relations (PR)

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 08 - 12 Jul 2024

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  • Communications and Public Relations (PR)

Dubai

$4,900

Dubai

Duration: 20 CPD hours (5Days)

date: 23 - 27 Sep 2024

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  • Communications and Public Relations (PR)

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 16 - 20 Dec 2024

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  • Communications and Public Relations (PR)

Crisis Communications and Damage Control

Duration:5 Days (20 CPD hours)

date:08 - 12 Jul 2024

London

London

$4,900


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    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Crisis Communications and Damage Control

  • United KingdomLondon
  • calendar08 - 12 Jul 2024
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  • United KingdomLondon
  • 08 - 12 Jul 2024
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