Day 1: Public Relations in a Changing Environment

• What is PR?
• New Roles and Perspectives in Public Relations.
• The Role of Public Relations in Building the Brand and Reputation of the Organization.
• The Functions of Planning, Organising and Controlling in Public Relations.

Day 2: Communication Styles

• The 3 Vs of Communication: Visual, Vocal, Verbal.
• The four communication styles.
• Recognizing your style and the styles of others.
• Strengths and weaknesses of each communication style.
• Bridging communication gaps and adapting communication styles for different contexts.

Day 3: Listening and Questioning for Deeper Understanding

• Tools for active listening.
• Asking clarifying questions to ensure clear communication.
• Confirming the message to avoid misunderstandings.
• Interpreting nonverbal cues and understanding body language.
• Understanding the importance of intonation, rate of speech, and speech clarity.

Day 4: Planning Your Communication

• Setting clear goals: What do you need to say and to whom?
• Determining outcomes and results of your communications.
• Analysing your audience, selecting appropriate channels, and choosing the right timing.
• Crafting and delivering key messages that resonate with the audience.

Day 5: Avoiding Communication Breakdowns & Crisis Communication

• Creating value in your conversations and strengthening relationships with stakeholders.
• Identifying internal and external factors that impact your communications.
• Establishing message tracking systems and incorporating feedback loops.
• Communicating non-defensively to avoid misunderstandings.
• Crisis communication strategies: Managing sensitive situations with respect, empathy, and sensitivity.