Crisis Communications and Damage Control in Online

Crisis communication is a sub-speciality of Public Relations whose purpose is to positively reflect and protect the reputation of the organisation. Without skilful management, crises can damage brand image and in extreme cases the very survival of the business.

This highly practical and interactive course will develop delegates' knowledge and skills in anticipating, preparing for and handling crises. During the course they will learn which communication strategy works best in which context, how to quickly assemble and train a crisis team, who needs to know what and when, how best to craft their messages and which media channels to choose.

Towards the end of the course delegates put their new knowledge and skills into practice by developing a crisis communications strategy and action plan based on a scenario relevant to them.

By the end of this interactive training programme, you will be able to:

• Understand what constitutes a crisis and how to manage communications during a crisis
• Select the most appropriate strategy and approach to different situations
• Prepare a crisis communications plan
• Be clear about what needs to be done before, during and after a crisis in terms of communication
• Protect the organisation’s reputation by confidently managing all stakeholders involved as well as dealing with the press and social media