Effective Planning of Media Campaigns in London
Next start 2 Nov 2026 · 4 dates in London · 5 days · 20 CPD hours · from £4,300
Effective Planning of Media Campaigns runs in London on 4 dates, starting 2 Nov 2026. Design, cost, deliver and evaluate media campaigns that align tightly with core business priorities. £4,300 per delegate in London, exc VAT.
- 2 Nov 2026 next start
- 4 dates in London
- 5 days in person
- 20 CPD hours
- £4,300 per delegate
London dates & prices
| Dates | Venue | Duration | Price | |
|---|---|---|---|---|
| 02 - 06 Nov 2026 | London | 5 days | £4,300 | Register |
| 04 - 08 Jan 2027 | London | 5 days | £4,300 | Register |
| 05 - 09 Apr 2027 | London | 5 days | £4,300 | Register |
| 17 - 21 May 2027 | London | 5 days | £4,300 | Register |
About the course
Sustained media campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. Well-planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful programme employs a problem-solving approach to designing media campaigns. By closely aligning the campaign with core business priorities and project objectives, campaign design reinforces key messages and the organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of media and channels. Case study examples, both in print and video, will be used throughout.
Action planning in the workplace, which puts ideas into action, is a key feature of the programme.
What you will learn
The programme emphasises the following competencies:
- To examine the range of media campaigns and the purposes that they can achieve.
- To develop a problem-solving approach to match media campaign strategy to business objectives.
- To plan media campaigns to meet needs, setting clear objectives with behavioural outcomes and measurable results.
- To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media.
- To learn how to evaluate media campaigns to demonstrate success to the business and to develop campaign methodology.
- Problem-solving methodology to match media campaigns to business objectives/priorities.
- Planning to cost, schedule, deliver and monitor campaign activities.
- Persuasive techniques to win the support of top-tier management for campaigns and convince other managers and staff to participate.
- Use of a wide range of channels and media to reach audiences in a way that will influence their behaviour. This includes e-media.
- Effective evaluation techniques to measure the impact on audiences and to monitor changes in their behaviour.
- Summarising and reporting impact on the business to demonstrate contribution to achieving organisational objectives.
Full day-by-day outline, accreditations and who should attend →
Accredited by CPD, ISO 9001:2015.
Frequently asked questions
When does Effective Planning of Media Campaigns next run in London?
The next London start is 2 Nov 2026 (02 - 06 Nov 2026); 4 dates are scheduled in London.
Where in London is the course held?
At a central London business venue; the address and joining instructions are confirmed on your booking.
How much does Effective Planning of Media Campaigns cost in London?
£4,300 per delegate, including tuition, materials and your CPD certificate (20 CPD hours). UK VAT applies only to UK-billed bookings. Pay online by card, Apple Pay, Google Pay or PayPal, or request an invoice.
Can I book Effective Planning of Media Campaigns in London for a group?
Yes: register 3 delegates on the same date and pay for 2, or ask for a group quote. We also run this course in-house at your offices in London or a venue of your choice.
Effective Planning of Media Campaigns in other cities
Training a team in London?
Register 3 delegates and pay for 2, or have Effective Planning of Media Campaigns delivered in-house at your offices.