Personal Branding in Online

What is an image? Why some people seem to have a persona and a grand reputation that makes you be in owe of them before you have even met them? How does image relate to a person’s success?

Today, with the breath-takingadvances in information technology, we are more connected than ever before. There is also a lot more competition and people all over the planet are competing with one another to provide products and services. In such a competitive work, what comes to define a person’s output is their brand. Much like branding being a crucial part of a company’s marketing strategy, personal branding is just as important to anyone operating in any market.

Many come to think of personal branding as something for the self-employed or those working in the creative industry such as actors, singers or musicians. In reality, personal branding is essential for everyone. If you are working for someone else, you still need to provide your services and consultation to your co-workers. To get better results and succeed, you need to be able to popularise your ideas and become well-known. Personal branding can help you build your image and spread your ideas.

Personal branding follows the same principles of branding and marketing though it is applied to an individual. This course provides a structured approach to help you define, plan and execute a branding strategy.

• Explain what an image is and how it shapes a person's reputation and success
• Build a personal brand the way companies build theirs into marketing strategy
• Recognise why personal branding matters to employees, not just creatives
• Stand out in a connected world where competition is global
• Define the persona you want others to meet before they meet you