Negotiation, Persuasion and Influencing Skills
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Overview
Course Outline
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This course develops practical negotiation, persuasion and influencing skills for business professionals. It focuses on preparation, communication, stakeholder interests, value creation, objection handling and reaching agreement. Participants will learn how to influence ethically, negotiate confidently and achieve stronger outcomes in internal and external business situations.
By the end of this course, participants will be able to:
- Understand the principles of effective negotiation and influence.
- Prepare for negotiations using clear objectives and priorities.
- Communicate value, interests and options persuasively.
- Manage objections, pressure and difficult negotiation behaviour.
- Build trust while protecting business outcomes.
- Apply influencing strategies with stakeholders and decision-makers.
Who Should Attend?
This course is suitable for managers, sales professionals, procurement staff, account managers, project managers, customer service managers, team leaders and anyone who needs to negotiate, persuade or influence business outcomes.

Negotiation, Persuasion and Influencing Skills
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Isabel Harkous
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