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Certified Brand Manager

  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

A Certified Brand Manager program is designed for professionals who are responsible for building and managing a company's brand. The program covers the latest best practices and techniques for creating, developing, and maintaining a successful brand, including market research, brand strategy, and communication. Participants will gain a comprehensive understanding of brand management, including how to create a brand strategy, measure brand success, and manage a brand over time.

 

Objective:

  • To provide an in-depth understanding of brand management and the role of a brand manager.
  • To develop the skills necessary for creating and maintaining a successful brand.
  • To gain an understanding of market research methods and how to analyse target audiences and consumer behaviour.
  • To learn how to create a brand identity and integrate it into internal and external communications.
  • To understand the importance of brand communication and marketing and develop strategies for effective campaigns.
  • To learn how to measure and manage brand success over time.
  • To provide attendees with the tools and knowledge necessary for continuous improvement and brand evolution.
  • To provide hands-on experience with real-world brand management challenges and solutions.
  • To help attendees develop a comprehensive brand management plan and strategy.
  • To create a supportive learning environment where attendees can network with other professionals and share best practices.

 

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Course Outline

Day 1

Introduction to Brand Management and Strategy

  • Definition of brand management and the role of a brand manager
  • Overview of the brand management process and the different stages involved
  • Understanding brand strategy and its importance for organizational success

Day 2

Market Research and Target Audience Analysis

  • Overview of market research methods and tools
  • Understanding target audiences and customer segments
  • Analysing consumer behaviour and market trends
  • Developing a brand positioning statement based on market research findings.

Day 3

Brand Identity Development

  • Creating a brand personality and values
  • Understanding the brand architecture and the relationship between different brand elements
  • Developing a visual identity and brand guidelines
  • Integrating the brand into internal and external communications

Day 4

Brand Communication and Marketing

  • Overview of brand communication and marketing
  • Developing a marketing mix and choosing the right channels for your brand
  • Best practices for social media marketing and management
  • Strategies for creating effective digital and offline marketing campaigns.

Day 5

Measuring and Managing Brand Success

  • Understanding how to measure brand success using key performance indicators.
  • Best practices for tracking and analysing brand metrics.
  • Strategies for continuous improvement and brand evolution
  • Managing the brand over time and ensuring consistency across all touchpoints

 

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Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • August
  • October
  • December

Location

  • All
  • London london icon
  • Leadership and Management

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 30 Oct - 03 Nov 2023

Register Now
  • Leadership and Management

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 12 - 16 Aug 2024

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  • Leadership and Management

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 28 Oct - 01 Nov 2024

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  • Leadership and Management

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 09 - 13 Dec 2024

Register Now
  • Leadership and Management

Certified Brand Manager

Duration:5 Days (20 CPD hours)

date:30 Oct - 03 Nov 2023

London

London

$4,900


Register Now

Questions? Speak to our
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    Our courses are delivered by highly experienced industry experts

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    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Certified Brand Manager

  • United KingdomLondon
  • calendar30 Oct - 03 Nov 2023
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  • United KingdomLondon
  • 30 Oct - 03 Nov 2023
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