Become a Certified Brand Manager | Branding Course

Overview
Course Outline
Scheduled Dates

Course Overview

A Certified Brand Manager program is designed for professionals who are responsible for building and managing a company's brand. The program covers the latest best practices and techniques for creating, developing, and maintaining a successful brand, including market research, brand strategy, and communication. Participants will gain a comprehensive understanding of brand management, including how to create a brand strategy, measure brand success, and manage a brand over time.

Objective:

To provide an in-depth understanding of brand management and the role of a brand manager.
To develop the skills necessary for creating and maintaining a successful brand.
To gain an understanding of market research methods and how to analyse target audiences and consumer behaviour.
To learn how to create a brand identity and integrate it into internal and external communications.
To understand the importance of brand communication and marketing and develop strategies for effective campaigns.
To learn how to measure and manage brand success over time.
To provide attendees with the tools and knowledge necessary for continuous improvement and brand evolution.
To provide hands-on experience with real-world brand management challenges and solutions.
To help attendees develop a comprehensive brand management plan and strategy.
To create a supportive learning environment where attendees can network with other professionals and share best practices.

Course Outline

Day 1

Introduction to Brand Management and Strategy

Definition of brand management and the role of a brand manager
Overview of the brand management process and the different stages involved
Understanding brand strategy and its importance for organizational success

Day 2

Market Research and Target Audience Analysis

Overview of market research methods and tools
Understanding target audiences and customer segments
Analysing consumer behaviour and market trends
Developing a brand positioning statement based on market research findings.

Day 3

Brand Identity Development

Creating a brand personality and values
Understanding the brand architecture and the relationship between different brand elements
Developing a visual identity and brand guidelines
Integrating the brand into internal and external communications

Day 4

Brand Communication and Marketing

Overview of brand communication and marketing
Developing a marketing mix and choosing the right channels for your brand
Best practices for social media marketing and management
Strategies for creating effective digital and offline marketing campaigns.

Day 5

Measuring and Managing Brand Success

Understanding how to measure brand success using key performance indicators.
Best practices for tracking and analysing brand metrics.
Strategies for continuous improvement and brand evolution
Managing the brand over time and ensuring consistency across all touchpoints

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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London

Leadership and Management

Certified Brand Manager

Course Overview

Course Outline

Day 1

Day 2

Day 3

Day 4

Day 5

Schedule & Fees

3 For 2Offer

$4,900

Duration: 20 CPD hours (5Days)

date: 30 Oct - 03 Nov 2023

$4,900

Duration: 20 CPD hours (5Days)

date: 12 - 16 Aug 2024

$4,900

Duration: 20 CPD hours (5Days)

date: 28 Oct - 01 Nov 2024

$4,900

Duration: 20 CPD hours (5Days)

date: 09 - 13 Dec 2024

Duration:5 Days (20 CPD hours)

date:30 Oct - 03 Nov 2023

$4,900

Questions? Speak to our friendly training advisor

Shayma Said

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Questions? Speak to our
friendly training advisor