Overview
Course Outline
Scheduled Dates

Course Overview

A Certified Brand Manager program is designed for professionals who are responsible for building and managing a company's brand. The program covers the latest best practices and techniques for creating, developing, and maintaining a successful brand, including market research, brand strategy, and communication. Participants will gain a comprehensive understanding of brand management, including how to create a brand strategy, measure brand success, and manage a brand over time.

LondonTFE Professional Certificate (LTFE)

At London Training for Excellence, we believe in empowering individuals to push boundaries and achieve their full potential. Our LTFE-Certified courses are designed for those ready to go the extra mile. Participants who complete the course and pass the final assessment on the last day will be awarded our LondonTFE Professional Certificate (LTFE), a testament to their commitment and expertise.

Objective:

To provide an in-depth understanding of brand management and the role of a brand manager.
To develop the skills necessary for creating and maintaining a successful brand.
To gain an understanding of market research methods and how to analyse target audiences and consumer behaviour.
To learn how to create a brand identity and integrate it into internal and external communications.
To understand the importance of brand communication and marketing and develop strategies for effective campaigns.
To learn how to measure and manage brand success over time.
To provide attendees with the tools and knowledge necessary for continuous improvement and brand evolution.
To provide hands-on experience with real-world brand management challenges and solutions.
To help attendees develop a comprehensive brand management plan and strategy.
To create a supportive learning environment where attendees can network with other professionals and share best practices.

Course Outline

Day 1: Introduction to Brand Management and Strategy

Definition of brand management and the role of a brand manager
Overview of the brand management process and the different stages involved
Understanding brand strategy and its importance for organisational success

Day 2: Market Research and Target Audience Analysis

Overview of market research methods and tools
Understanding target audiences and customer segments
Analysing consumer behaviour and market trends
Developing a brand positioning statement based on market research findings.

Day 3: Brand Identity Development

Creating a brand personality and values
Understanding the brand architecture and the relationship between different brand elements
Developing a visual identity and brand guidelines
Integrating the brand into internal and external communications

Day 4: Brand Communication and Marketing

Overview of brand communication and marketing
Developing a marketing mix and choosing the right channels for your brand
Best practices for social media marketing and management
Strategies for creating effective digital and offline marketing campaigns.

Day 5: Measuring and Managing Brand Success

Understanding how to measure brand success using key performance indicators.
Best practices for tracking and analysing brand metrics.
Strategies for continuous improvement and brand evolution
Managing the brand over time and ensuring consistency across all touchpoints

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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August
November
December

Location

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Amsterdam
Dubai
London
Paris

Certified Brand Manager

Date: 04 - 08 Aug 2025

Duration: 5 Days

Venue: Paris

Price: $5,300

Certified Brand Manager

Date: 03 - 07 Nov 2025

Duration: 5 Days

Venue: London

Price: $5,300

Certified Brand Manager

Date: 17 - 21 Nov 2025

Duration: 5 Days

Venue: Dubai

Price: $5,300

Certified Brand Manager

Date: 08 - 12 Dec 2025

Duration: 5 Days

Venue: Amsterdam

Price: $5,300

Certified Brand Manager

Date: 04 - 08 Aug 2025

Duration: 5 Days

Venue: Paris

Price: $ 5,300

Questions? Speak to our friendly training advisor

Shayma Said

Chat on Whatsapp

shayma@londontfe.com

+44 2071836657

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

100000+ Members in
59+ Countries with
3000+ Chapters

Our LTFE-Certified courses are designed for those ready to go the extra mile. Participants who complete the course and pass the final assessment on the last day will be awarded our LondonTFE Professional Certificate (LTFE), a testament to their commitment and expertise.

Why Choose London Training For Excellence?

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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