Analytical Tools and Techniques

Strategic Tools
After completing this session, you will be able to apply the following models:

•   STEEP and PEST for broad environmental scans to facilitate external thinking
•   Porter’s Five Forces to better understand an industry around those forces that define every industry
•   SWOT for assessing the internal strengths and weaknesses of a company and the external threats and opportunities
•   McKinsey 7 S Model for assessing an organization in terms of 7 parameters
•   Ansoff Matrix for evaluating your strategy against the marketplace
•   SPACE Matrix for evaluating different strategies around four parameters
•   QSPM Model for evaluating different strategies based on 10 to 20 factors

Customer Tools
After completing this session, you will be able to:

•   Apply the Kano Model to better understand customer requirements
•   Apply the use segmentation to improve your strategic focus
•   Assign values to customers so you can better distinguish profitable customers from unprofitable customers
•   Apply a ranking table based on customer expectations
•   Apply the Quality Function Deployment model for translating customer requirements into your design processes
•   Generate new ways of satisfying customers by using the Buyer Utility Map
•   Conduct customer surveys

Data Analysis with Statistics
After completing this session, you will be able to:

•   Recognize different approaches for analysing large volumes of data
•   Identify important quality control practices related to databases
•   Devise ways for reducing errors and missing data in surveys
•   Differentiate Quantitative vs. Qualitative and Discrete vs. Continuous
•   Design ways of expressing a distribution of data visually
•   Identify three important measures for describing a distribution
•   Identify four different levels of measurement that are commonly applied in statistics
•   Identify three ways of expressing correlations in data
•   Apply regression analysis and express linear relationships