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Principles of Product Development
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Overview
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This course is designed to assess the underpinning knowledge of delegates for understanding the principles of product development. Developing and launching successful new products is a key marketing value driver. Successful innovation ensures that your products stay competitive and that growth opportunities are not missed. However extensive research indicates that failure rates in this area high.
- Develop your complete skill-set to confidently manage new product and innovation projects
- Reduce your product development cycle and quickly gain profitable entry into new markets
- Create winning product concepts using advanced idea generation and screening tools
Who Should Attend?
Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organization.
Principles of Product Development
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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
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