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Public Relation (PR)Event Management Skills


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  • SpainBarcelona
  • 06 - 10 Mar 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

A successful event generates positive messaging and publicity about an organisation and enhances the public's perception of their brand.  This course covers the key skills and knowledge needed to effectively plan, budget, market and stage successful events as well as how to follow up after the event to leverage PR benefits. 

Delegates will learn from best practice case studies as well  hands-on practical exercises including developing event plans and budgets using event planning templates, crafting PR messages to publicise the event and preparing risk assessments which will guide their decisions regarding facilities, services and staffing.

By the end of the course delegates will have all the knowledge and skills they need to plan and deliver outstanding events.

Objective:

By the end of this interactive training programme, you will be able to:

  • Recognize the new concept of PR and its importance in the organisation
  • Identify the various tasks involved in the planning and management of a variety of events 
  • Determine how to organise physical and human resources for staging an event, so that all needs are covered 
  • Develop an event plan
  • Develop a budget plan for an event 
  • Prepare a risk assessment to minimize the impact of financial, legal, marketing, crowd control, food services, and other problems
  • Describe how facilities and services are managed during the actual delivery of an event 
  • Review an event after its delivery
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Course Outline

Module 1 - Introduction, scope and objectives

  • Introduction to PR and its activities in modern organizations.
  • The Scope and Nature of Event Management.
  • What is Event Management?

Module 2 - Event Planning

  • When to Run an Event
  • Where to Hold an Event
  • Event Management Companies
  • Event Planning template
  • Planning Internal and Public Events

Module 3 - Resources and staffing

  • Physical and Human Resources
  • Venue
  • Décor
  • Equipment and facilities
  • Entertainment
  • Accomodation 
  • Catering
  • Sound and Lighting
  • Travel and car parking
  • Traffic Management
  • Security

Module 4 - Marketing an Event

  • Target Audience
  • Key messages
  • PR communications (invitations, press releases, advertorials)
  • Sponsorship
  • Advertising and promotion

Module 5 - Financial Management

  • Types of Budgets
  • Budgeting an Event
  • Cash Flow
  • Controlling Expenditure

Module 6 - Risk Management

  • Risk Assessment
  • Risk Reduction
  • Consumer Protection
  • The Law & Employees
  • Dispute Management
  • Duty of Care

Module 7 - Staging the Event

  • Event theme
  • Welcome and registration
  • Audience and Guests
  • The Stage
  • Programme timing
  • Ushering
  • Power, Lights, Sound
  • Catering
  • Recording an Event
  • Crowd Control

Module 8 - After the Event

  • Cleaning Up
  • Acknowledgements and thanks
  • Review and Evaluation
  • Dealing with Complaints
  • Follow up communications

 

 

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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Management

5 Days 20 CPD hours

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Barcelona

Barcelona

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Istanbul

Istanbul

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

Dubai

$4,900.00

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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Event Management Skills

  • SpainBarcelona
  • 06 - 10 Mar 2023
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