Effective communication is essential for every area of business, and is especially critical in public relations. This course focuses on the communication skills needed to build and enhance your organisation's brand and reputation through outstanding public relations.
During the course delegates will consider the role of PR in building and sustaining brand and reputation and how their communications choices can impact this. They will learn about the 4 communication styles and how to adjust their own style to suit different contexts.
Using practical case studies and scenarios relevant to them, delegates will practice planning their communications by setting clear goals, identifying their audiences and how to reach them with clear and compelling messages.
The course will also address how to overcome various barriers to communication and how to manage crisis communications and other challenging scenarios with respect and sensitivity.
By the end of this interactive training programme, you will be able to:
Module 1 - Public Relations in a Changing Environment
Module 2 - Communication Styles
Module 3 - Listening and Questioning for Deeper Understanding
Module 4 - Planning your Communication
Module 5 - Avoiding Communication Breakdowns
Module 6 - Communication Media
Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
We will never cancel a confirmed booking
We offer around the clock support
We customise our courses to suit your personal learning needs
Our courses are delivered by highly experienced industry experts
All our courses are accredited by the CPD Standards Agency
Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!
Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.
Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.
Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.