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Public Relations Essentials

Course date23 - 27 Nov 2026VenueLondonCPD hours20Duration5 DaysFee£4,300The LTFE Guarantee100% satisfaction
100+ reviews on findcourses.co.uk4.9 · Google reviewsCPDCPD StandardsInstant confirmationGlobal presence

A well-designed public relations programme can improve your organisation’s image, reputation and business success. This course will equip you with the skills needed to promote your company's successes and mitigate any issues or problems, ensuring positive internal and external perceptions of your company's brand and performance.

This comprehensive course provides delegates with a solid understanding of the role of PR in supporting their business and covers all the key areas including evaluation and selection of appropriate media channels, crafting clear and engaging messages, handling and building good relations with the press and media, adapting messages for different audiences and measuring the success of PR activity.

Course Objectives

At the end of this interactive training programme, you will be able to:

  • Understand the ways in which media has an important role in the publicity and image of the business
  • Know how ineffective public relations can lead to bad publicity and a negative public image of the business
  • Understand how effective communication with the media can benefit the business
  • Write a press release and be able to launch an effective PR campaign
  • Know how to talk to different people in different ways depending on what is needed from who
  • Position Your Organisation in the Marketplace.
  • Say Exactly What Editors Want to Hear to Maximise Media "Pickups".
  • Use PR to Support Planning.
  • Use Public Relations as a "Crisis-Solver".
  • Measure the Success of Your PR Efforts.
  • Target Prospects and Adapt Your Message.
  • Build a Network of Valuable Media Contacts.
  • Integrate Low-Cost PR Strategies into Your Efforts.

Who Should Attend?

  • Newly appointed PR managers
  • PR executives
  • Marketing executives
  • Marketing managers with responsibility for PR
Day by day

Course Outline

  • Definitions, Scope and Objectives
  • New Roles and Perspectives
  • The Role of Public Relations in Building the Image of the Organisation
  • The Functions of Planning, Organising and Controlling in Public Relations
  • The Diverse Publics of Public Relations
  • Public Relations as a Powerful Marketing Tool
  • Characteristics of a sucessful Public Relations Professional

Want a copy of the outlines in your inbox?

Recognition

Accreditations

CPD

CPD Standards

Helping to develop learning worldwide.

100000+ members59+ countries3000+ chapters
ISO 9001:2015

ISO 9001:2015

Book this course

Date & venue
23 - 27 Nov 2026London
5 more dates & venues available →
Price£4,300
Places available
OR
Covered by the LTFE Guarantee — 100% satisfaction

Corporate buyer? You can request to pay by invoice at checkout.

Isabel
Need help deciding?WhatsApp Isabel
Book your seat

Dates, Venues & Prices

Select Month

Location

23 - 27Nov 2026
London5 Days
£4,300
14 - 18Dec 2026
Dubai5 Days
£4,300
04 - 08Jan 2027
Barcelona5 Days
£4,300
08 - 12Mar 2027
London5 Days
£4,300
24 - 28May 2027
Amsterdam5 Days
£4,300
19 - 23Jul 2027
Paris5 Days
£4,300
3for2

Training a team?

Register 3 delegates on the same course and pay for 2 — save £4,300 on this course.

Book this course

Date & venue
23 - 27 Nov 2026London
5 more dates & venues available →
Price£4,300
Places available
OR
Covered by the LTFE Guarantee — 100% satisfaction

Corporate buyer? You can request to pay by invoice at checkout.

Isabel
Need help deciding?WhatsApp Isabel
Isabel Harkous

Not sure it's the right course? Ask Isabel.Leave a message

Our Communications and Public Relations (PR) training advisor — replies within an hour during working hours.

WhatsApp Isabelisabel@londontfe.com+44 207 183 6657

Run this course for your team

We deliver this course in-house, tailored to your organisation — at your offices or a venue of your choice, anywhere in the world.

2013delivering training since
65,000+training hours delivered
5 / 5from 100+ verified reviews
CPDaccredited courses

The LTFE Guarantee

Book with complete confidence — every course, every venue.

  • 100% money-back guarantee

    If the course doesn't meet the standard we promise, we refund it.

  • We never cancel a confirmed booking

    Your dates are locked the moment your booking is confirmed.

  • Experienced industry trainers

    Courses delivered by practitioners with real-world track records.

  • Round-the-clock support

    We're available around the clock, before and during your course.

  • A dedicated point of contact

    One named advisor from first enquiry to certificate.

What our delegates say

Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…
Peter W
The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.
Ove H
The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…
Bilal M.

Frequently Asked Questions

Can I pay by invoice or purchase order?−

Yes — choose “By Invoice” at checkout and we’ll invoice your company. You can also pay instantly by card, Apple Pay, Google Pay or PayPal, with confirmation the moment payment completes.

What’s included in the course fee?+

Expert-led tuition for the full course, all course materials, and your CPD certificate. The fee shown is per delegate; UK VAT is added for UK-billed bookings.

Will I receive a certificate?+

Yes — every course is CPD-accredited and this course carries 20 CPD hours, which you can put towards your professional portfolio.

Can I transfer to a different date if my plans change?+

Contact our team and we’ll do our best to move your booking to another scheduled date, subject to availability. We never cancel a confirmed booking.

Do you offer group discounts?+

Yes — register 3 delegates on the same course and pay for 2 with our 3-for-2 offer. For larger groups or private delivery, ask us for a group quote.

Can this course run in-house for my organisation?+

Yes — we deliver tailored in-house versions of this course worldwide, at your offices or a venue of your choice. Get in touch for a proposal.

How often do you update your course content?+

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Get In Touch Today

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£4,30023 - 27 Nov 2026 · London
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