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Retail and E- CommerceMerchandising and Promotion Management


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  • NetherlandsAmsterdam
  • 09 - 13 Oct 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Merchandising and promotions are key to the success of any retail business.  To achieve maximum success in retailing, merchandising and promotional plans must be highly integrated.

Visual merchandising concerns the design of the exterior of the store and the layout of its interior, including displays and window dressings, colors, lighting, textures, flooring, props, signage, store layout and floor plans. Customers' perceptions of ambience and merchandise derive, in significant part, from their judgments concerning the exterior and interior designs.

This course equips delegates with the knowledge and skills needed to successfully merchandise and promote products which meet your customers' needs.

Objective:

At the end of this interactive training programme, you will be able to:

  • Understand the principles of merchandising and promotion
  • Identify current trends in merchandising & promotions
  • Prepare merchandising and promotion plans
  • Apply the costing and pricing processes of merchandising & promotions
  • Use merchandising and promotional campaigns to introduce new products into the market
  • Understand how merchandising and promotions can help sell stock at different points in the product life cycle
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Course Outline

Module 1 - Merchandising and Promotions Fundamentals

  • Principles of merchandising and promotion
  • Trends in Merchandising & Promotions

Module 2 - Planning and pricing

  • Types of promotion
  • Costing and pricing processes of merchandising & promotions
  • Preparing merchandising and promotions plans
  • Introducing new products into the market
  • Preparing merchandising and display guidelines

Module 3 - POS Materials and Window Schemes

  • Ticketing
  • Product information
  • Window displays and themes
  • Special features
  • In-store promotions 

Module 4 - Product classification (online)

  • Product classification
  • Multi-level product categorization
  • Multiple search options
  • Promotional items
  • Related and cross-selling

Module 5 - Inventory and sales tracking

  • Real-time inventory and tracking
  • Simple and speedy checkout
  • Product comparison
  • Assessing performance
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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5 Days 20 CPD hours

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Istanbul

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$4,900.00

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London

London

$4,500.00

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5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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Amsterdam

Amsterdam

$4,900.00

  • Management

5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

  • Management

5 Days 20 CPD hours

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Malaga

Malaga

$4,900.00

  • Management

5 Days 20 CPD hours

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Frankfurt

Frankfurt

$4,900.00

  • Management

5 Days 20 CPD hours

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Milan

Milan

$4,900.00

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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

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Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Merchandising and Promotion Management

  • NetherlandsAmsterdam
  • 09 - 13 Oct 2023
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Merchandising and Promotion Management

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  • NetherlandsAmsterdam
  • 09 - 13 Oct 2023
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