Merchandising And Promotion Management Course in Retail and E- Commerce at Amsterdam

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Amsterdam
09 - 13 Oct 2023
20 CPD hours
$4,900.00

Overview
Course Outline
Scheduled Dates

Course Overview

Merchandising and promotions are key to the success of any retail business. To achieve maximum success in retailing, merchandising and promotional plans must be highly integrated.

Visual merchandising concerns the design of the exterior of the store and the layout of its interior, including displays and window dressings, colors, lighting, textures, flooring, props, signage, store layout and floor plans. Customers' perceptions of ambience and merchandise derive, in significant part, from their judgments concerning the exterior and interior designs.

This course equips delegates with the knowledge and skills needed to successfully merchandise and promote products which meet your customers' needs.

Objective:

At the end of this interactive training programme, you will be able to:

Understand the principles of merchandising and promotion
Identify current trends in merchandising & promotions
Prepare merchandising and promotion plans
Apply the costing and pricing processes of merchandising & promotions
Use merchandising and promotional campaigns to introduce new products into the market
Understand how merchandising and promotions can help sell stock at different points in the product life cycle

Course Outline

Module 1 - Merchandising and Promotions Fundamentals

Principles of merchandising and promotion
Trends in Merchandising & Promotions

Module 2 - Planning and pricing

Types of promotion
Costing and pricing processes of merchandising & promotions
Preparing merchandising and promotions plans
Introducing new products into the market
Preparing merchandising and display guidelines

Module 3 - POS Materials and Window Schemes

Ticketing
Product information
Window displays and themes
Special features
In-store promotions

Module 4 - Product classification (online)

Product classification
Multi-level product categorization
Multiple search options
Promotional items
Related and cross-selling

Module 5 - Inventory and sales tracking

Real-time inventory and tracking
Simple and speedy checkout
Product comparison
Assessing performance

Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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Amsterdam
Malaga
Dubai
Frankfurt
Istanbul
London
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Management

5 Days 20 CPD hours

19 - 23 Jun 2023

Istanbul

$4,900.00

Management

5 Days 20 CPD hours

28 Aug - 01 Sep 2023

London

$4,900.00

Management

5 Days 20 CPD hours

18 - 22 Sep 2023

Dubai

$4,900.00

Management

5 Days 20 CPD hours

09 - 13 Oct 2023

Amsterdam

$4,900.00

Management

5 Days 20 CPD hours

30 Oct - 03 Nov 2023

Istanbul

$4,900.00

Management

5 Days 20 CPD hours

30 Oct - 03 Nov 2023

Malaga

$4,900.00

Management

5 Days 20 CPD hours

20 - 24 Nov 2023

Frankfurt

$4,900.00

Management

5 Days 20 CPD hours

11 - 15 Dec 2023

Milan

$4,900.00

Speak to our friendly training advisor today

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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