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Retail and E- CommerceVisual Merchandising: Increasing Profitability


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  • ItalyMilan
  • 17 - 21 Apr 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Maximising profitability is important to all retailers. To do this, you need to know how to best present your products.  Effective visual merchandising can help promote the image, products and services of retail businesses.  Eye-catching product displays and store layouts attract customers and encourage them to buy. 
 
This course is designed to provide you with an understanding of how to use visual merchandising to attract customers, get the most from your floor space and promote your products more effectively to maximise your profitability.

Objective:

By the end of this interactive training programme, you will be able to:

  • Attract more customers and increase sales through more effective visual merchandising. 
  • Create an environment that stimulates sales by understanding the way your customers are motivated to buy. 
  • Maximise return on your display space by matching the location of your products to the needs of the customer. 
  • Create impact and store identity through effective window presentations and display areas.
  • Reinforce the features and benefits of your products by using effective ticketing and signage techniques.
  • Increase traffic flow and interest by coordinating effective promotional campaigns.
  • Present problem stock effectively to ensure it continues to sell and achieve a stock turn.
  • Set high Visual Merchandising standards and manage the team to maintain these standards.
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Course Outline

Module 1 - Attracting customers

  • Customer lifestyles and buying behaviours
  • Retail image and the importance of visual merchandising and display

Module 2 - The shopping environment

  • Store facade and windows
  • Colours and lighting for shopping impact
  • Fixtures and Fittings
  • Ambience (the feel of the store)

Module 3 - Layout and Merchandising

  • Making best use of space and layout
  • Developing floor plans
  • Merchandise Placement

Module 4 - POS materials and promotions

  • Ticketing and signage
  • Promotional Planning
  • Creating special displays to promote a specific product or offer

Module 5 - Display materials and guidelines

  • Sourcing display materials and hiring, borrowing or making props
  • Visual merchandising and display standards
  • VM and display guidelines
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • April
  • May
  • November

Location

  • All
  • Istanbul
  • London
  • Milan
  • Online
  • Paris
  • Management

5 Days 20 CPD hours

17 - 21 Apr 2023

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Milan

EP LocationMilan

$4,900.00

  • Management

5 Days 20 CPD hours

08 - 10 May 2023

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Online

EP LocationOnline

$3,000.00

  • Management

5 Days 20 CPD hours

29 May - 02 Jun 2023

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Paris

EP LocationParis

$4,900.00

  • Management

5 Days 20 CPD hours

29 May - 02 Jun 2023

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London

EP LocationLondon

$4,900.00

  • Management

5 Days 20 CPD hours

06 - 10 Nov 2023

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Istanbul

EP LocationIstanbul

$4,900.00

Speak to our friendly training advisor today

Shayma Said

sales@londontfe.com

Call+44 2071836657

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Visual Merchandising: Increasing Profitability

  • ItalyMilan
  • 17 - 21 Apr 2023
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