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Sales and MarketingBuilding Brand Identity and Brand Strategy Management


  • Back
  • United KingdomLondon
  • 14 - 18 Aug 2023
  • 20 CPD hours
  • $4,500.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

Brand isn't just about creating a name, symbol or design that identifies and differentiates a product or company.  Strong brands like Apple, Nike or MacDonalds have been intentionally built from the foundation of a solid brand strategy. Strong brands know their customers and design everything from their visual identity through to service and after sales experience to satisfy the needs and expectations of their target markets.  An effective brand strategy will give you a major edge in increasingly competitive markets.

On this course delegates will start by analysing their own brands and how they are perceived in the market. They will learn how to use consumer insights to shape brand strategy and position themselves in the market more effectively. Delegates will learn to apply the Brand Equity concept to their own brands so that they can make better informed decisions regarding future marketing  investments and efforts and ensure a high return on investment for the company.

Objective:

By the end of this interactive training programme, you will be able to:

  • Explain what Brand means in relation to your business
  • Describe the attributes of a strong brand
  • Understand and apply effective brand management
  • Understand and apply the Brand Equity concept
  • Describe the Strategic Brand management process
  • Use the Brand management Framework to further develop and maintain your brand
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Course Outline

Module 1 – Introduction to Brand

  • What is a brand?
  • The value and importance of brand to your business

Module 2 – Key brand characteristics and attributes

  • Attributes of strong brands
  • Brand image and associations
  • Assessing your brand

Module 3 – Brand Management

  • The purpose of brand management
  • The brand equity concept

Module 4 - Brand Building

  • 4 steps of building a strong brand
  • The positioning framework
  • Strategic brand management process

Module 5 – Brand Strategies

  • Brand architecture
  • Brand Hierarchy
  • New products/services
  • Brand extensions
  • Reinforcing and revitalising brands
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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  • Istanbul
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  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Prague

Prague

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Building Brand Identity and Brand Strategy Management

  • United KingdomLondon
  • 14 - 18 Aug 2023
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  • United KingdomLondon
  • 14 - 18 Aug 2023
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