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Sales and MarketingCompetitor Analysis Essentials


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  • United KingdomLondon
  • 24 - 28 Jul 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

This course introduces delegates to practical, effective techniques for competitor analysis that will help them understand every aspect of their competitors' activities, such as market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.

During the course delegates will identify their real competitors as well as what they need to find out about them.  They will then look at how they can access the information they need, report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.

 

Objective:

By the end of this interactive training programme, you will be able to:

  • Determine who your real competitors are
  • Identify and assess their current and potential marketplace strategies
  • Develop successful corporate and business-level strategies
  • Use a variety of competitor analysis techniques effectively
  • Produce superior competitor analyses
  • Describe direct competitors in terms of markets served, strengths and weaknesses, positioning, product, price, promotion, distribution and financial performance
  • Turn competitor analysis data into Business Intelligence
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Course Outline

Module 1 - Understanding Competitor Analysis and Intelligence

  • What it is (and is not)
  • Differences between data, information, and intelligence
  • Purposes of analysis

Module 2 - Analyzing Competitors: Segments of Analysis

  • Who are your competitors?
  • What are their goals? - Marketplace strategy
  • Activity/value chain
  • Capabilities and competencies
  • Technology
  • Organizational infrastructure and culture

Module 3 – Tools and techniques

  • SWOT Analysis
  • PESTLE
  • Potential and Current Competition
  • Indicator Analysis

Module 4 - Integrating Analysis Into Decision Making

  • Identifying implications of analysis
  • Linking to strategy change
  • Linking to current and future decisions

Module 5 – Reporting and Action

  • Choosing the right analysis  
  • Applying it correctly
  • Reporting
  • Action planning

 

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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • July
  • August
  • October

Location

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  • Dubai
  • London
  • Management

5 Days 20 CPD hours

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London

EP LocationLondon

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
Dubai

EP LocationDubai

$4,900.00

  • Management

5 Days 20 CPD hours

Register Now
London

EP LocationLondon

$4,900.00

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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Competitor Analysis Essentials

  • United KingdomLondon
  • 24 - 28 Jul 2023
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  • United KingdomLondon
  • 24 - 28 Jul 2023
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