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Sales and MarketingContent Marketing Essentials


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  • United Arab EmiratesDubai
  • 14 - 18 Aug 2023
  • 20 CPD hours
  • $4,900.00
  • Overview
  • Course Outline
  • Scheduled Dates

Course Overview

For your digital marketing to be effective you need to provide content your customers will want to read, and know where, when and how to reach them in order to engage with them and build customer communities.

All of this requires careful analysis and planning.  This course begins by looking at how content marketing has shifted in recent times from a selling focus to an educational one.  Delegates will consider the business objectives of their content marketing and also learn how to identify different customer personas, behaviours and user journeys.   This information will allow them to identify key messages and the best platforms to reach their target customers.  They will also learn how on and off page search engine optimisation can help them build customer communities and engagement ensuring their content delivers successfully across web, mobile and social media platforms.  

Objective:

By the end of this interactive training programme, you will be able to:

  • Develop a content strategy which meets the needs of your users and your business 
  • Plan for a wide range of digital channels and content types (websites, blogs, vlogs, mobile apps, social media)
  • Develop techniques to engage potential customers and attract them to your website
  • Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
  • Use metrics that provide actionable insights
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Course Outline

Module 1 - Introduction to content marketing

  • The shift from selling to educating 
  • Identifying business objectives for your content marketing
  • Challenges
  • Resources and tools

Module 2 - User-centred content

  • Know your audience - what are their goals and objectives?
  • Personas and Scenarios
  • Identifying user journeys
  • Research your audience's online behaviour 

Module 3 - Content strategy

  • Business goals
  • Identifying key messages
  • Planning for content creation & management
  • Measuring success: analytics and KPIs

Module 4 - Search Engine Optimisation (SEO)

  • On-page search engine optimisation: researching and using keywords
  • Off-page search engine optimisation: link building and PR
  • The increasing role of social media

Module 5 - Community building and engagement

  • The impact of social media on marketing and PR
  • Key channels: Facebook, Twitter, YouTube, LinkedIn and others
  • Social media tactics
  • Building the right profile
  • Increasing followers, friends and contacts
  • Getting 'shared'
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Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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  • August
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  • November

Location

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  • Dubai
  • Istanbul
  • London
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  • Management

5 Days 20 CPD hours

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Milan

Milan

$4,900.00

  • Management

5 Days 20 CPD hours

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Dubai

Dubai

$4,900.00

  • Management

5 Days 20 CPD hours

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London

London

$4,500.00

  • Management

5 Days 20 CPD hours

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Istanbul

Istanbul

$4,900.00

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Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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Content Marketing Essentials

  • United Arab EmiratesDubai
  • 14 - 18 Aug 2023
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  • United Arab EmiratesDubai
  • 14 - 18 Aug 2023
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