menu logo
user search
cart 0

Content Marketing Essentials

  • Overview ImageOverview
  • Outline ImageCourse Outline
  • Scheduled ImageScheduled Dates

Course Overview

For your digital marketing to be effective you need to provide content your customers will want to read, and know where, when and how to reach them in order to engage with them and build customer communities.

All of this requires careful analysis and planning.  This course begins by looking at how content marketing has shifted in recent times from a selling focus to an educational one.  Delegates will consider the business objectives of their content marketing and also learn how to identify different customer personas, behaviours and user journeys.   This information will allow them to identify key messages and the best platforms to reach their target customers.  They will also learn how on and off page search engine optimisation can help them build customer communities and engagement ensuring their content delivers successfully across web, mobile and social media platforms.  

Objective:

By the end of this interactive training programme, you will be able to:

  • Develop a content strategy which meets the needs of your users and your business 
  • Plan for a wide range of digital channels and content types (websites, blogs, vlogs, mobile apps, social media)
  • Develop techniques to engage potential customers and attract them to your website
  • Develop a workflow that ensures your content will be on time, on budget and that it meets your requirements
  • Use metrics that provide actionable insights
Register Now

Course Outline

Day 1 - Introduction to Content Marketing

  • The shift from selling to educating 
  • Identifying business objectives for your content marketing
  • Challenges
  • Resources and tools

Day 2 - User-centred content

  • Know your audience - what are their goals and objectives?
  • Personas and Scenarios
  • Identifying user journeys
  • Research your audience's online behaviour 

Module 3 - Content strategy

  • Business goals
  • Identifying key messages
  • Planning for content creation & management
  • Measuring success: analytics and KPIs

Day 4 - Search Engine Optimisation (SEO)

  • On-page search engine optimisation: researching and using keywords
  • Off-page search engine optimisation: link building and PR
  • The increasing role of social media

Day 5 - Community building and engagement

  • The impact of social media on marketing and PR
  • Key channels: Facebook, Twitter, YouTube, LinkedIn and others
  • Social media tactics
  • Building the right profile
  • Increasing followers, friends and contacts
  • Getting 'shared'
Register Now

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

  • All
  • May
  • August
  • October
  • November

Location

  • All
  • London london icon
  • Zurich zurich icon
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 27 - 31 May 2024

Register Now
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 12 - 16 Aug 2024

Register Now
  • Sales and Marketing

Zurich

$5,600

Zurich

Duration: 20 CPD hours (5Days)

date: 14 - 18 Oct 2024

Register Now
  • Sales and Marketing

London

$4,900

London

Duration: 20 CPD hours (5Days)

date: 25 - 29 Nov 2024

Register Now
  • Sales and Marketing

Content Marketing Essentials

Duration:5 Days (20 CPD hours)

date:27 - 31 May 2024

London

London

$4,900


Register Now

Questions? Speak to our
friendly training advisor

Shayma Said

Email Imagesales@londontfe.com

Call+44 2071836657

  • Member

    100000+ Members in

  • Country

    59+ Countries with

  • Chapter

    3000+ Chapters

Register Now

Why Choose London Training For Excellence?

  • icon icon

    Reliability

    We will never cancel a confirmed booking

  • icon icon

    Support

    We offer around the clock support

  • icon icon

    Tailored

    We customise our courses to suit your personal learning needs

  • icon icon

    Quality

    Our courses are delivered by highly experienced industry experts

  • icon icon

    Recognition

    All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

×
Please provide us with some details below and we will send a copy of the course outlines direct to your inbox

Content Marketing Essentials

  • United KingdomLondon
  • calendar27 - 31 May 2024
By submitting this form you agree to our Terms and Conditions and Privacy Policy.
x
Content Marketing Essentials

Request more information

  • United KingdomLondon
  • 27 - 31 May 2024
By submitting this form you agree to our Terms and Conditions and Privacy Policy.

Our Clients

foundation wind energy icon petronas icon ministry of finance icon ministry of energy icon indonesia financial services authority icon federal mortgage bank of nigeria icon epexspot icon european central bank icon saudi aramco icon icrc icon undp banner public investment fund icon technology and security ecosystem icon
call
Processing

Loading...

×
By submitting this form you agree to our Terms and Conditions and Privacy Policy.