E Marketing Course in Sales and Marketing

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Istanbul
21 - 25 Aug 2023
20 CPD hours
$4,900.00

Overview
Course Outline
Scheduled Dates

Course Overview

E-marketing concerns marketing efforts that use the web and other digital media to capture sales leads or drive direct sales via electronic commerce.

This course will help you develop a thorough understanding of the principles and practices of using the internet and other technologies such as social media and mobile phones to market goods and services. It examines the various business models employed in e-marketing, and provides delegates with a range of techniques and methodologies for conducting e-market research and gaining competitive intelligence.

In addition, the course details processes for planning and implementing a comprehensive e-marketing strategy as well as providing the tools and models delegates will need to monitor and evaluate performance.

Objective:

By the end of this interactive training programme, you will be able to:

Make informed decisions about your e-marketing strategy
Assess your current e-marketing offers
Make plans to improve performance by reaching your target customers with the right offers
Track and monitor performance across products/services/segments through effective use of CRM (Customer Relationship Management)

Course Outline

Module 1: E-Marketing in Context

What is e-marketing?
Strategic e-marketing and key performance indicators (KPIs)
The e-marketing plan

Module 2: E-Marketing Environment

Global E-Markets
Ethical and legal considerations

Module 3: E-Marketing Strategy

E-Marketing Research
Connecting with customers online
Segmentation, targeting, differentiation, and positioning strategies

Module 4: E-Marketing Management

Product/Service: The online offer
Price: The online value
Place: Internet channels for distribution
Promotion: E-Marketing communication (owned, paid and earned media)
Customer Relationship Management

Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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5 Days 20 CPD hours

21 - 25 Aug 2023

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$4,900.00

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Shayma Said

sales@londontfe.com

+44 2071836657

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