Day 1: Foundations of Marketing Management and Strategy

• Understanding the core concepts and scope of marketing management
• Defining marketing strategy and setting clear marketing goals
• Introduction to the strategic planning process in marketing
• The role of SWOT Analysis in assessing business strengths, weaknesses, opportunities, and threats
• Conducting competitive analysis to understand market positioning and industry dynamics

Day 2: Market Analysis and Customer Understanding

• Environmental analysis to identify external factors influencing marketing decisions
• Comprehensive customer analysis to understand customer needs and preferences
• Understanding different markets and market segments
• Conducting market opportunity analysis to identify potential growth areas
• Exploring segmentation strategies for targeting specific customer groups

Day 3: Understanding Buyer and Seller Behaviour

• Analysing buying behaviour and its impact on marketing strategies
• Understanding the decision-making processes of buyers and sellers
• Adapting marketing strategies based on consumer and organizational buyer behaviour
• The influence of relationship management on buyer and seller interactions
• Factors driving customer loyalty and retention

Day 4: Developing and Implementing Effective Marketing Strategies

• Marketing strategy development: choosing the right approach for your organization
• Key decisions in marketing strategy: product, price, place, and promotion
• Managing the product life cycle for sustained market relevance
• The role of market research in shaping strategy and decision-making
• Crafting a comprehensive and actionable marketing plan

Day 5: Executing Marketing Plans and Measuring Success

• Managing and delivering marketing initiatives across channels
• Developing pricing strategies that reflect value and market conditions
• Selecting and managing marketing channels for optimal reach
• Understanding advertising strategies and their role in brand awareness
• Managing sales and enhancing customer experience to build lasting relationships
• Exploring the impact of online marketing and digital strategies
• Creating and analysing marketing reports to measure performance and inform future strategies