In today's competitive environment marketing has become a key differentiator between those organisations that succeed and those that don't.
Market analysis studies the attractiveness and dynamics of specific markets within specific industries. Through this analysis, the strengths, weaknesses, opportunities and threats of a company can be identified, allowing you to select the target market which most closely meets your business needs.
This course covers the fundamental concepts of marketing and explores a range of models and concepts which will help you decide on a winning marketing strategy.
By the end of this interactive training programme, you will be able to:
Introduction to marketing management
Markets and Segments
Marketing strategy development and decisions
Managing and delivering marketing
Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.
Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.
We will never cancel a confirmed booking
We offer around the clock support
We customise our courses to suit your personal learning needs
Our courses are delivered by highly experienced industry experts
All our courses are accredited by the CPD Standards Agency
Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!
Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.
Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.
Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.