Marketing Management And Advanced Strategy Course in Sales and Marketing

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Amsterdam
03 - 07 Apr 2023
20 CPD hours
$4,900.00

Overview
Course Outline
Scheduled Dates

Course Overview

As the business environment gets ever faster, more complex and more competitive, marketing professionals need to constantly update their knowledge and skills to stay ahead of the game.

This course will deepen delegates' understanding of the marketing process and enable them to devise strategies to market their products or services in both established and new markets.

From the grass roots of competitor, market and customer research and analysis through to advanced brand, sales and pricing strategies this course gives delegates the tools they need to promote and sell their products/services profitably and sustainably.

Objective:

Define the concept and scope of strategic marketing.
Understand the process of strategic planning
Select motivated target markets
Reduce the time it takes to get your product or service to your target market
Identify the specific product, service, and relationship achievements necessary to beat the competition

Course Outline

Day 1 - Introduction to Marketing Management

The marketing concepts
Long term vs. short term goals
Marketing vs. selling
The SWOT Analysis
The Competitive Analysis
Environmental Analysis

Day 2 - Understanding Your Customers

Market Analysis
The Customer Decision Making Process
Understanding the power of the customer’s point of view
Market Drivers and Forces
Relationship building

Day 3 - Analysing Market Opportunities and Understanding Your Competitors

Buying behaviour and target market groups
Defining your marketing strategy and how to combine that within your sales strategy
Understanding your competition
Market segment and target market
Integrated market

Day 4 - Marketing strategy development and decisions

Product life cycle
Market research
Brand strategy
Understanding your break-even and contribution pricing

Day 5 - Managing and Delivering Marketing

Understanding Price and creating a price strategy
Marketing channels
Advertising
Managing sales force
On line marketing
Marketing reports

Schedule & Fees

2+1Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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April
May
June
July
October
November

Location

All
Amsterdam
Dubai
Istanbul
London
New York
Paris
Prague

Management

5 Days 20 CPD hours

03 - 07 Apr 2023

Amsterdam

$4,900.00

Management

5 Days 20 CPD hours

24 - 28 Apr 2023

Amsterdam

$4,900.00

Management

5 Days 20 CPD hours

15 - 19 May 2023

New York

$6,100.00

Management

5 Days 20 CPD hours

05 - 09 Jun 2023

Paris

$4,900.00

Management

5 Days 20 CPD hours

26 - 30 Jun 2023

Prague

$4,900.00

Management

5 Days 20 CPD hours

17 - 21 Jul 2023

Dubai

$4,900.00

Management

5 Days 20 CPD hours

02 - 06 Oct 2023

London

$4,900.00

Management

5 Days 20 CPD hours

27 Nov - 01 Dec 2023

Istanbul

$4,900.00

Speak to our friendly training advisor today

Shayma Said

sales@londontfe.com

+44 2071836657

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Why Choose London Training

Reliability

We will never cancel a confirmed booking
Support

We offer around the clock support
Tailored

We customise our courses to suit your personal learning needs
Quality

Our courses are delivered by highly experienced industry experts
Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

How can training courses be used as a company benefit?

Training is hugely beneficial to both yourself and your company. It enables you to employ new technologies, increases your productivity and enables you to be more autonomous. Have a look here at our infographic on the importance of training and development!

How often do you update your course content to ensure relevancy?

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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