Psychology in Selling and Sales Counselling

Psychology in Selling and Sales Counselling
20 CPD Hours 30-04-2018

New YorkNew York


This course is mainly designed for the high-performing sales persons. Participants attending this program will be abided with the knowledge to scale their soft skills in creating a one-of-a-kind competitive advantage based on the buying psychology. Most purchasing decisions are made on emotions over logic. The high-end modules are equipped with the latest techniques and theories to guide the delegates in learning the fresh new approach to integrating the methodologies in increasing sales. Also, they will learn to execute NLP (Neuro-Linguistic Programming) in the best ways to appeal the emotions of the target audiences for contributing in the sales excellence.

By completing the course, the delegates will be able to:

  • Understand the product they are selling
  • Identify the customers
  • Know the demand of the target audience
  • Communicate with the customers and appeal them by applying NLP (Neuro-Linguistic Programming).
  • Close major deals by stimulating NLP and other techniques that juice passes emotions
  • Think out-of-the-box to reach the customers and break all barriers of conservative sales theories
  • Easily reach the target and product selling goals
  • Counsel their juniors and help them boost sales by sharing new appealing ideas for customers
  • Improve communication and body language to entice customers
  • Single-handedly deal with crises and discrepancies caused by inhibits
  • Manage emotions while dealing with the sales process
  • Create a smooth path to reach the customers for recurring sales
  • Build an excellent client relationship
  • Get rewarded for outstanding sales outcome

Course Contents

Module I—Introduction to Sales Psychology

  • What is Sales Psychology
  • Fundamentals of Psychology in Selling
  • Benefits of applying Psychology to boost sales
  • How to stimulate customers with NLP (Neuro-Linguistic Programming)
  • Advantages of applying NLP (Neuro-Linguistic Programming)

Module II—Study on Sales Counseling

  • What is Sales Counseling
  • How sales counseling helps
  • Factors of Sales Counseling
  • Sale Counseling team to increase sales
  • Case Studies of effective sales counseling
  • Video on Sales Counseling and dealing with psychological analysis

Module III—Different Types of Sales Psychology

  • Sales Process
  • Sales Performance
  • Selling Value
  • Sales Presentation
  • What is R.A.D.A.R
  • How R.A.D.A.R motivates to initiate sales

Module IV—Improving Communication

  • Being the taskmaster with improved communication
  • Recognizing customer’s psychology and emotions
  • Persuading the customers emotionally to increase sales
  • The body language matters to persuade customers
  • Learn to transact like a pro
  • Be a people’s person
    • Talk to the juniors and team members before decision-making
    • Convince team members to boost sales with fresh and unique strategy with improved communication styles

Module V—Apply Psychology Selling Tools and Practical

  • Psychology Selling Tools
    • Learn to develop rapport
    • Increase curiosity for the product/service
    • Set realistic sales strategy by understanding the customers’ emotions
    • Talk about difficulties and settle it down
    • Set realistic sales goals
    • Satisfy the prospect’s ego
    • Motivate the prospect to turn client
    • Absorb in rewarding creative performances
    • Self-analysis before persuading in sales project
    • Making action plans
    • Applying the Action Plan for in-hand experience
  • Case studies
  • Group discussion
  • Assessment
  • Feedback

English, Arabic, Other Languages Available On Request

1 – 10 Participants

Deadline for registration is 5 days prior to the course start date. Those who wish to register after the deadline should email us directly at to check availability.

A London Training for Excellence Professional certificate will be issued to all participants on completion of this course. In addition you will receive a certificate confirming the number of CPD hours achieved for this course.

Who Should Attend

The course is best suited for sales managers, sales executives, business heads, junior sales representatives and individuals looking forward to boosting their career in sales and marketing.

Why Us?

Why Us?

With a combined management and training experience of over 70 years and clients ranging from large corporations and government bodies to small private firms and sole traders we don’t believe in a 'one size fits all' policy. We seek out experienced business professionals to deliver what they know best. Our training programmes are dynamic and effective giving you the knowledge you require but most importantly backed by real life practical examples.

Right from the moment you choose London Training for Excellence, we are a source of support, giving you the skills and Knowledge to help you with your career; whether you want to change career paths or further develop your current role we are here to help.

Here are some more advantages of choosing London Training for Excellence:

Quality – High class programmes delivered by experience business professionals. Reliability – We will never cancel a confirmed booking, we run courses in more than 21 locations Worldwide and work around the clock to ensure every delegate receives the support they require. We even operate a 24 hour support line to help cater for your every need.

Recognition – We are fully accredited by The CPD Standards agency, OC4N and have recognition from ILM. We are committed to quality and are certified ISO9001. In addition, we have been one of the most requested providers on Findcourses.

We hope to welcome you onto a course soon.

Key Facts

Instructor: LondonTFE

New York


Organizer: LondonTFE

End Date: 05-05-2018 Day(s)

Course Duration: 5

Available Dates

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