Business to Business Sales Management

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Sales and Marketing
Business to Business Sales Management

Course date12 - 16 Oct 2026VenueLondonCPD hours20Duration5 DaysFee£4,300

100+ reviews on findcourses.co.uk4.9 · Google reviews

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Selling products and services to other businesses offers many challenges, for example when approval is needed from Department Heads or others in authority. Running a B2B Sales team also has many challenges requiring strong organisational, management, leadership and coaching skills and without such skills leading B2B teams can be frustrating and unproductive.
This course equips B2B Sales Managers with the skills they need to improve their sales team's performance and reach ambitious targets. Delegates will look at the five stages of the sales process and identify the knowledge, skills and attributes their teams will need at each stage to succeed. Having identified any skills gaps, delegates will then practice using the GROW coaching model so they can develop their teams and improve their performance.

Course Objectives

by the end of this interactive training programme you will be to:

Understand what Business to Business sales are
State the skills and abilities that a successful B2B sales person needs
Apply the skills matrix to the members of your team and identifying potential training and coaching needs.
Identify the steps involved in the sales process of selling to businesses
Understand the 5 Step Sales Process
Know how to provide feedback that helps improve performance.
Understand the difference between training and coaching
Describe the ‘GROW’ coaching model.
Practise a coaching intervention.

Who Should Attend?

This course is designed for professionals responsible for managing Business to Business sales teams or those aspiring to leadership roles in B2B sales, including:

B2B Sales Managers and Team Leaders
Account Managers transitioning into management positions
Business Development Managers overseeing B2B client accounts
Sales Supervisors responsible for driving team performance
Anyone involved in managing people who sell products and services to other businesses

Day by day

Course Outline

Explore the principles and challenges of Business to Business (B2B) selling
Understand the key differences between B2B and Business to Consumer (B2C) sales
Identify the skills, knowledge, and attributes required for successful B2B sales professionals
Conduct a skills gap analysis for your team and develop an action plan for improvement

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Helping to develop learning worldwide.

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Date & venue

12 - 16 Oct 2026London

5 more dates & venues available →

Price£4,300

Places available

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Dates, Venues & Prices

12 - 16Oct 2026

London5 Days

£4,300

21 - 25Dec 2026

New York5 Days

£5,200

01 - 05Mar 2027

Barcelona5 Days

£4,300

10 - 14May 2027

London5 Days

£4,300

12 - 16Jul 2027

Edinburgh5 Days

£4,300

06 - 10Sep 2027

Madrid5 Days

£4,300

3for2

Training a team?

Book this course

Date & venue

12 - 16 Oct 2026London

5 more dates & venues available →

Price£4,300

Places available

Covered by the LTFE Guarantee — 100% satisfaction

Corporate buyer? You can request to pay by invoice at checkout.

Need help deciding?

WhatsApp John

Not sure it's the right course? Ask John.Leave a message

Our Sales and Marketing training advisor — replies within an hour during working hours.

WhatsApp John

john@londontfe.com

+44 207 183 6657

Run this course for your team

We deliver this course in-house, tailored to your organisation — at your offices or a venue of your choice, anywhere in the world.

2013delivering training since

65,000+training hours delivered

5 / 5from 100+ verified reviews

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What our delegates say

Thank you for the opportunity for having attended Advanced Skills of the Bid and Tender Management Process from London Training for Excellence. It was a good experience as I find myself with added knowledge so as to contribute I a more quality manner to my com…

Peter W

The course is very adaptable to everyday work and contributes to developing CSR framework in our own organisation. Very practical and useful.

Ove H

The training provided by LondonTFE are very inspirational and thought provoking. The outlines are comprehensive and the method of teaching is mostly practice-oriented. The LondonTFE staff always been able to balance the composition of participants, which contr…

Bilal M.

Frequently Asked Questions

Can I pay by invoice or purchase order?−

Yes — choose “By Invoice” at checkout and we’ll invoice your company. You can also pay instantly by card, Apple Pay, Google Pay or PayPal, with confirmation the moment payment completes.

What’s included in the course fee?+

Expert-led tuition for the full course, all course materials, and your CPD certificate. The fee shown is per delegate; UK VAT is added for UK-billed bookings.

Will I receive a certificate?+

Yes — every course is CPD-accredited and this course carries 20 CPD hours, which you can put towards your professional portfolio.

Can I transfer to a different date if my plans change?+

Contact our team and we’ll do our best to move your booking to another scheduled date, subject to availability. We never cancel a confirmed booking.

Do you offer group discounts?+

Yes — register 3 delegates on the same course and pay for 2 with our 3-for-2 offer. For larger groups or private delivery, ask us for a group quote.

Can this course run in-house for my organisation?+

Yes — we deliver tailored in-house versions of this course worldwide, at your offices or a venue of your choice. Get in touch for a proposal.

How often do you update your course content?+

Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

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