Overview
Course Outline
Scheduled Dates

Course Overview

This course introduces delegates to practical, effective techniques for competitor analysis that will help them understand every aspect of their competitors' activities, such as market share, pricing, marketing, differentiators, strengths, weaknesses, geography, culture and customer reviews.

During the course delegates will identify their real competitors as well as what they need to find out about them. They will then look at how they can access the information they need, report on it and turn it into Business Intelligence to inform their action plans and marketplace strategy.

Objective:

By the end of this interactive training programme, you will be able to:

Determine who your real competitors are
Identify and assess their current and potential marketplace strategies
Develop successful corporate and business-level strategies
Use a variety of competitor analysis techniques effectively
Produce superior competitor analyses
Describe direct competitors in terms of markets served, strengths and weaknesses, positioning, product, price, promotion, distribution and financial performance
Turn competitor analysis data into Business Intelligence

Course Outline

Day 1: Understanding Competitor Analysis and Intelligence

What it is (and is not)
Differences between data, information, and intelligence
Purposes of analysis

Day 2: Analysing Competitors: Segments of Analysis

Who are your competitors?
What are their goals? - Marketplace strategy
Activity/value chain
Capabilities and competencies
Technology
Organizational infrastructure and culture

Day 3: Tools and techniques

SWOT Analysis
PESTLE
Potential and Current Competition
Indicator Analysis

Day 4: Integrating Analysis Into Decision Making

Identifying implications of analysis
Linking to strategy change
Linking to current and future decisions

Day 5: Reporting and Action

Choosing the right analysis
Applying it correctly
Reporting
Action planning

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

Select Month

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September
October

Location

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London
Madrid

Popular

Competitor Analysis Essentials

Date: 08 - 12 Sep 2025

Duration: 5 Days

Venue: Madrid

Price: $5,300

Popular

Competitor Analysis Essentials

Date: 27 - 31 Oct 2025

Duration: 5 Days

Venue: London

Price: $5,300

Competitor Analysis Essentials

Date: 08 - 12 Sep 2025

Duration: 5 Days

Venue: Madrid

Price: $ 5,300

Questions? Speak to our friendly training advisor

Shayma Said

Chat on Whatsapp

shayma@londontfe.com

+44 2071836657

CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Recognition

All our courses are accredited by the CPD Standards Agency

Frequently Asked Questions

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Our course content is constantly reviewed and updated to ensure we stay up to date with all the latest trends. After every course is completed we review the feedback and improve the material where necessary.

Do you keep your classroom environment and instructional methodologies current with today’s real-world workplace?

Yes, we focus our training on ‘real-world’ scenarios and our trainers are all highly experienced and skilled in their relevant fields.

Are your courses eligible for professional certification?

Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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