The Future of Marketing - Learn E-Marketing Here

Overview
Course Outline
Scheduled Dates

Course Overview

E-marketing concerns marketing efforts that use the web and other digital media to capture sales leads or drive direct sales via electronic commerce.

This course will help you develop a thorough understanding of the principles and practices of using the internet and other technologies such as social media and mobile phones to market goods and services. It examines the various business models employed in e-marketing, and provides delegates with a range of techniques and methodologies for conducting e-market research and gaining competitive intelligence.

In addition, the course details processes for planning and implementing a comprehensive e-marketing strategy as well as providing the tools and models delegates will need to monitor and evaluate performance.

Objective:

By the end of this interactive training programme, you will be able to:

Make informed decisions about your e-marketing strategy
Assess your current e-marketing offers
Make plans to improve performance by reaching your target customers with the right offers
Track and monitor performance across products/services/segments through effective use of CRM (Customer Relationship Management)

Course Outline

Module 1: E-Marketing in Context

What is e-marketing?
Strategic e-marketing and key performance indicators (KPIs)
The e-marketing plan

Module 2: E-Marketing Environment

Global E-Markets
Ethical and legal considerations

Module 3: E-Marketing Strategy

E-Marketing Research
Connecting with customers online
Segmentation, targeting, differentiation, and positioning strategies

Module 4: E-Marketing Management

Product/Service: The online offer
Price: The online value
Place: Internet channels for distribution
Promotion: E-Marketing communication (owned, paid and earned media)
Customer Relationship Management

Schedule & Fees

3 For 2Offer

Get the most out of group training with our special discount! Register 3 of your participants together on the same course and only pay for 2.

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Location

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Dubai
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Istanbul
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Sales and Marketing

Malaga

$4,900

Duration: 20 CPD hours (5Days)

date: 27 Nov - 01 Dec 2023

Popular

Sales and Marketing

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 27 Nov - 01 Dec 2023

Popular

Sales and Marketing

Frankfurt

$4,900

Duration: 20 CPD hours (5Days)

date: 18 - 22 Dec 2023

Popular

Sales and Marketing

Istanbul

$4,900

Duration: 20 CPD hours (5Days)

date: 19 - 23 Aug 2024

Popular

Sales and Marketing

London

$4,900

Duration: 20 CPD hours (5Days)

date: 16 - 20 Sep 2024

Popular

Sales and Marketing

Dubai

$4,900

Duration: 20 CPD hours (5Days)

date: 25 - 29 Nov 2024

Popular

Sales and Marketing

Frankfurt

$4,900

Duration: 20 CPD hours (5Days)

date: 16 - 20 Dec 2024

Sales and Marketing

E-Marketing

Duration:5 Days (20 CPD hours)

date:27 Nov - 01 Dec 2023

Malaga

$4,900

Questions? Speak to our
friendly training advisor

Shayma Said

sales@londontfe.com

+44 2071836657

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CPD Standards

Employees of professional or formally regulated bodies are generally expected to have CPD accredited training. This type of accreditation ensures that the training is knowledgeable, informed and constantly updated. It ensures our standards as a company are kept high and consistent.

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Yes, we offer certification with all our courses, every course is entitled to CPD (Continuous Professional Development) hours which you can put towards your professional portfolio.

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